To encourage customers to buy electric vehicles (EVs), utilities are getting involved in every step of the customer’s purchasing journey. As a utility, how can you make the journey from researching an EV to owning one as seamless as possible?

You need to develop an EV customer experience (CX) strategy that will help you understand where you can improve the customer experience. Below are five steps to get started with designing your EV CX strategy.


Contributing Authors

Product Strategist, Customer Experience

Lisa Schulte helps utilities improve their customer experience, customer care operations, and digital experiences with customer data and feedback...