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Which of your customers want an electric car? What are their communication preferences and energy use behaviors? Through the Canadian Residential Customer Insights Center, you can find these answers and more. Join this webinar to learn what residential consumer insights E Source offers to Canadian utilities and how you can filter the data for customers in your province or service territory (if samples allow). Utilities use our data to help with marketing campaign planning, program and product strategy, and understanding customer satisfaction.

You’ll learn:

  • The breadth of consumer insights E Source offers Canadian utilities
  • How to use our interactive online database to better understand your customers and those in neighboring provinces
  • A handful of insights about Canadian customers’ energy attitudes, preferences, behaviors, and priorities


Luke Currin, Senior Manager, Marketing and Communications, E Source
Rachel Cooper, Associate Director, Market Research, E Source