Download  Customers Believe Rooftop Solar Is Cheapest, but an Educational Nudge Could Change Their Minds (PDF)

In this e-book, we cover best practices for approaching customers’ solar education. We don’t recommend trying to dissuade customers from supporting rooftop solar; rather, we suggest providing information on the different costs of solar projects.

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Contributing Authors

Managing director, Management Consulting

Adam Maxwell designs, develops, and implements new products for the electric and gas utility industry, with a focus on human behaviors and design...