Download  Solar Rates: What Do Residential Utility Customers Think? (PDF)

E Source conducted a major market research study in 2015 on US and Canadian residential customer attitudes on utility pricing options, including those related to solar. Check out this infographic to view some of the results, and for more information, visit the E Source Innovative Residential Rate Design and Pricing: Customer Preferences and Acceptance study landing page.

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Contributing Authors

Managing Director, Management Consulting

Adam Maxwell designs, develops, and implements new products for the electric and gas utility industry, with a focus on human behaviors and design...