Download  Five Steps Toward Brand Discovery (PDF)

What does your company want to be in the eyes of the customer? We describe a path for developing a promising brand strategy.

The content below contains hyperlinks. To follow the links, download the PDF.

Downloadable report describing 5 steps toward brand discovery

Contributing Authors

Chief Instigation Agent

Bill LeBlanc focuses on helping utilities understand the intersection between the customer and the utility’s products and services, specializing in...