“To me, there’s no mystery. It’s not a good business strategy to be misaligned with the people you’re serving. It’s not easy, but it’s something we have to do.’
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November 14, 2018

The Customer Reigned Supreme at the 2018 E Source Forum

“To me, there’s no mystery. It’s not a good business strategy to be misaligned with the people you’re serving. It’s not easy, but it’s something we have to do,” said John DiStasio of the Large Public Power Council when asked about the difference between old-school and modern utility CEOs and their focus on the customer.

Throughout the week at the 31st annual E Source Forum in Denver, customer-centricity took center stage, regardless of the topic. This year, we sent in film crews to capture 14 sessions that covered marketing, demand-side management, customer experience, technology, and account management. Visit the event page to watch videos and download presentations from some of our sessions.

Opening Plenary: Your Customers Are Choosing Their Future—Will They “Swipe Right or Left” on Your Utility

The 2018 E Source Forum kicked off with the opening plenary, in which Wayne Greenberg, E Source CEO, unveiled the Executron 9000, a CEO generator that spat out old-school and modern utility executives. Greenberg also sat down with Kathy Loftus of Whole Foods Market, Douglas Rath of Marriott International Inc., and DiStasio to discuss how best to meet the evolving needs of large business customers.

Plenary: Your Customers Are Choosing Their Future—Will They “Swipe Right or Left” on Your Utility?

Wake Up to the Branding Opportunities of a High-Quality Company Blog

E Source’s Luke Currin and Jessica Bailis moderated a session for corporate communicators about how they’re using blogs and news sites to build brand identity, communicate with customers through storytelling, and positively influence corporate reputation. Caroline Aoyagi-Stom of Southern California Edison, Eric Elkins of WideFoc.us, and Richard Yost of BGE joined them to share stories about their experiences implementing and optimizing owned-content sites.

Wake Up to the Branding Opportunities of a High-Quality Company Blog

Customer-Centric Culture: From Buy-In to Booyah!

In this interactive session, E Source’s Lisa Schulte and Eryc Eyl led a discussion on what it takes to create a truly customer-centric company culture. Eyl offered up what he believes to be the most accurate definition of culture: employees’ beliefs and assumptions about what’s expected of them, created through shared learning and experience over time.

Customer-Centric Culture: From Buy-in to Booyah!

About the E Source Forum

Year after year, we hear from attendees that the Forum is their favorite energy industry event for utilities. With a heavy focus on content, insights, and networking, the Forum helps you increase the value that you bring to your utility, as well as the value you bring to customers.

Save the date for the 2019 E Source Forum

Vendors can visit the Sponsor and Exhibit Opportunities page to learn how they can become involved at the next E Source Forum.

About the author

headshot of jeff stoermer

JEFF STOERMER

Marketing Operations Specialist

As a marketing operations specialist at E Source, Jeff Stoermer works on lead-generation campaigns, social media, public-facing content, and automation. Jeff has eight years of marketing experience in a variety of industries, including loyalty marketing, retail customer experience, publishing, and insurance. Jeff holds a BA in business administration from the University of Cincinnati with a focus on marketing.

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Contributing Authors

E Source
Marketing Operations Specialist

As a marketing operations specialist at E Source, Jeff Stoermer works on lead-generation campaigns, social media, public-facing content, and...