Make plans to attend this exclusive gathering of invited utility marketing leaders where you can share best practices, effective techniques, common problems, and possible solutions with residential and business peers from across the U.S. and Canada. Through facilitated discussions held during this intensive one-day meeting, we’ll be exploring the key marketing issues that utilities are facing today.
Timely topics will include internal coordination/collaboration and optimal marketing department structures, reduced budget impacts and adjustments, using social media to reach customers, leveraging social marketing to change behavior and attitudes, effective marketing metrics and return-on-investment calculations, and boosting market penetration of demand-side management (DSM) programs. We’ll devote the majority of our time to interactive discussions, so you can hear first-hand information from your colleagues.
In this ever-changing industry, your peers are your best assets. You won’t want to miss the insights and best practices that are revealed during our rich discussions.
Top 3 reasons you should attend:
- It’s the only industry event dedicated to a closed-door dialogue with the top utility marketing leaders in North America, where you will meet colleagues who are facing similar challenges.
- The Council discussions are designed to provide numerous opportunities to share best practices and perspectives on issues related to residential and business marketing.
- You’ll leave with tools, knowledge, and insights that will help you increase participation in your DSM and renewable programs.
Because the Fall 2010 E Source Utility Marketing Executive Council is being held in conjunction with the 23rd Annual E Source Forum, you’ll get more content and more networking opportunities but only have to make one trip.
Who should attend the Fall 2010 E Source Utility Marketing Executive Council?
The Utility Marketing Executive Council is a closed-door session and participation is limited to individuals who meet all of the following criteria:
- You must be a member of E Source Business Market Services or the E Source Residential Market Service
- You must be a selected leader with responsibility for the utility marketing function
- You must have received a personal invitation from E Source for your utility to attend the Council
If you aren’t sure whether you meet the participation criteria, please e-mail Matthew Burks or call him at 303-345-9173.
Not a member?
Please contact Matthew Burks, senior product manager, E Source Mass-Market Services, if you would like more information about the Utility Marketing Executive Council.