April 11–12, 2012, in Charlotte, North Carolina
Charlotte Marriott City Center

It’s time to start marketing like it matters. Your customers are continually evolving and utilities must keep up to enhance customer engagement in the coming years. Join us this spring in Charlotte, North Carolina, to learn how to say it so your customers will listen. We’ll pull you out of the utility box and focus on the latest trends, techniques, and tools that are going to affect every level of your business. These two days will focus on how you can accelerate marketing and communication success for your residential and business programs. By connecting with your peers, who are grappling with similar challenges at their own companies, you’ll come away with cutting-edge promotion and customer experience concepts from utility industry leaders and experts from outside of the industry. You’ll get back to the office bursting with new ideas.

We’ll be diving into topics such as:

• Mobile, social media, gaming, and texting
• Customer experience, branding, and product development
• Behavior change
• Smart meters and electric vehicles
• Advances in business and residential segmentation, targeting, and product bundling
• Advertising trends
• Innovative channels and techniques for engaging business customers
• The utility of the future

Top 5 Reasons You Should Attend

1. It’s uniquely designed for utility marketers. Ours is the only industry conference with content and tools specifically and carefully crafted to meet the needs of utility marketing and communications professionals. You’ll learn how to get the most out of your marketing while cutting costs at the same time.
2. We offer residential and business tracks. The conference offers separate tracks for residential and business marketing that focus on the unique challenges of each.
3. You can network with your peers. Throughout the conference, you’ll have the opportunity to network with and learn from your peers in utility marketing and communications from across the U.S. and Canada.
4. We’ve got amazing speakers. Learn from the best—speakers from utilities, leading companies, nonprofit groups, and government organizations will share their knowledge, insights, and best practices.
5. You can dive deep into hot topics. We’ll explore the latest developments in national utility marketing and communication trends, energy behavior change, advanced residential and business segmentation, utility social media, industry market research, messaging, innovative channels, and much more.

Who Should Attend?

Marketing and communications professionals of all levels are encouraged to attend. If your job involves marketing, market research, public relations, communications, demand-side management programs, program development, or branding, this is the conference for you. Content will be relevant to professionals in both residential and business utility marketing.

Don’t miss this special opportunity to discover and discuss cutting-edge research, techniques, and tools that you can leverage to attain your towering goals, increase program participation, improve customer satisfaction, and energize your marketing and communications plans.

Why Charlotte, North Carolina?

Here are a few interesting facts about Charlotte:

• Nearly 60 percent of the U.S. population lives within a two-hour flight of Charlotte.
• It features a lively downtown, perfect for dining and networking after the conference.
• Charlotte is the second-largest banking center in the United States.
• It’s the home of NASCAR and the NASCAR Hall of Fame.
• It’s the site of the 2012 Democratic National Convention.

Spring 2012 E Source Utility Marketing Executive Council

If you’re a member of the Utility Marketing Executive Council, plan to arrive in Charlotte a day early to attend the Spring 2012 E Source Utility Marketing Executive Council.