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Event type: Web Conference 
(remove) Service Line: Residential Market (remove) Results
Highlights of Great Marketing Practices
Thursday March 24, 2011
Join us to learn about best practices in marketing and segmentation from your fellow utilities! ComEd will discuss a successful e-mail marketing campaign, and Snohomish PUD will share its segmentation approach.
Content type: Web Conference
Optimizing Your Marketing Results
A Panel Discussion
Thursday September 9, 2010
What kinds of marketing activities work best to engage customers? Join us to learn marketing insights from Austin Energy, Salt River Project, and San Diego Gas & Electric. We’ll discuss messaging, segmentation, and examples of effective marketing—both inside and outside the utility industry.
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Content type: Web Conference
Do You Really Know Your Residential Customers?
Research to Prove You Wrong—or Right
Tuesday June 29, 2010
How well do you know your residential customers? Join us to find out how they are using energy, what equipment and electronics they own, who participates in your programs, and what they think about their utility.
Content type: Web Conference
A Tour of Energy Social Marketing Endeavors
Tuesday May 25, 2010
Join us to learn about innovative social marketing programs that have produced significant energy savings and increased awareness of efficiency and conservation among diverse populations. You’ll discover new ideas and approaches that can help you create a better program.
Content type: Web Conference
How to Make My E Source Work for You
Tuesday May 18, 2010
Find out how to get more from your E Source membership with My E Source. You’ll learn about time-saving tools and how to stay up-to-date on the most recent E Source research and analysis.
Content type: Web Conference
Effectively Marketing Appliance Rebate Programs
Tuesday February 16, 2010
Find out the most effective ways to market refrigerator, clothes washer, and other appliance rebate programs! Join us to learn from Baltimore Gas and Electric, Energy Trust of Oregon, and Wisconsin Energy Conservation Corp.
Content type: Web Conference
Smart Grid Data Privacy
Perceptions, Fear, Responsibility, and Trust
Thursday December 10, 2009
Dealing with data privacy and network security has become a key issue when implementing smart grid and advanced metering infrastructure. Join us to learn from experts in the field on how you can work with your customers to ensure that their privacy and security are protected.
Content type: Web Conference
Target Marketing for Green Power and Carbon Offset Programs
Tuesday December 1, 2009
Join us to find out who buys green power and carbon offsets and the best marketing strategies for reaching this target market. You’ll learn about the results of our segmentation analysis, which identifies the demographics, lifestyles, and buying behaviors of actual residential customers.
Content type: Web Conference
Innovative Low-Income Weatherization Marketing and Outreach
Thursday November 12, 2009
The low-income market for weatherization has become more complex due to new funding from the federal government. This sector now gets multiple messages from different sources, which can confuse the utility’s marketing efforts. Join us to hear about current ways to market to this key customer group. ...
Content type: Web Conference
Fundamentals of Social Media Strategy
Web Conference
Thursday September 10, 2009
Get an in-depth look at social media and why it can no longer be ignored! You’ll learn specific, strategic guidance and see case studies from both inside and outside the utility industry.
Content type: Web Conference
Marketing Refrigerator and Appliance Recycling Programs
Thursday August 13, 2009
Find out the most effective ways to market recycling programs for refrigerators, room air conditioners, and other appliances! Join us to get best practices from Southern California Edison, ComEd, and Ontario Power Authority on their programs.
Content type: Web Conference
How E Source Tweets with Twitter
Web Conference
Tuesday August 11, 2009
Find out how E Source is using Twitter and what lessons we have learned in getting started. Plus, you’ll learn how to decode tweets and see what some utilities are doing in the Twitterverse.
Content type: Web Conference
Marketing Dynamic Pricing to Residential Customers
Thursday July 23, 2009
Find out how to promote dynamic electricity rates such as critical-peak or real-time pricing so your customers enroll in your programs and learn from other utility success stories.
Content type: Web Conference
50 Homes in One: Multifamily Efficiency Programs
Web Conference
Wednesday July 8, 2009
How do you engage multifamily properties in your energy-efficiency programs? There are significant savings to be had, but when landlords aren’t responsible for tenants’ energy bills and tenants don’t own the property, who do you convince to make the investment?
Content type: Web Conference
2009 E Source Utility Marketing Conference Summary
Thursday May 21, 2009
Content marketing, heroic brand, language, attitudes, and behaviors—all of these topics were covered at the 2009 E Source Utility Marketing Conference in Phoenix, Arizona. Join us to hear how you can use these concepts to get on the fast track and attain your demand-side management goals!
Content type: Web Conference
Using Social Marketing for Deeper Energy Savings
Thursday May 14, 2009
Get the latest insights and results on how utilities are designing, implementing, and testing social marketing campaigns that encourage customers to adopt energy-efficient behaviors and commit to low-energy-use lifestyles.
Content type: Web Conference
Getting Smart About Smart Grid Stimulus Money
Wednesday March 18, 2009
The rules for how to get some of the $4.2 billion of stimulus money allocated for smart-grid projects are still being defined, but the clock is ticking. Join us to hear how to accelerate your program so you’re ready when the rules come out.
Content type: Web Conference
American Recovery and Reinvestment Act of 2009: How Its Provisions Affect Utilities
Web Conference
Thursday March 12, 2009
The newly signed American Recovery and Reinvestment Act allocates over $41 billion to energy-related provisions, including renewable energy production and energy-efficiency measures for public buildings. Join us to learn how this legislation could affect you and your utility.
Content type: Web Conference
Marketing Appliance and HVAC Protection Plans
An E Source Roundtable Discussion
Thursday January 22, 2009
Learn how to increase the use of your appliance and HVAC protection plans using marketing tools, customer segmentation, and third-party relationships.
Content type: Web Conference
Cap-and-Trade Policies: How Will They Affect RECs and Sales of Voluntary Carbon Offsets?
Web Conference
Tuesday December 2, 2008
Three regional greenhouse gas (GHG) cap-and-trade programs will cover 23 U.S. states and five Canadian provinces by 2012. In addition, U.S. federal GHG legislation is likely to be enacted in 2009 or 2010. What affect will these programs have on markets for voluntary carbon offsets?
Content type: Web Conference
Energy Improvement and Extension Act of 2008: Summary of Key Energy-Efficiency Measures
Web Conference
Thursday November 13, 2008
What does this legislation mean to you? Find out how to leverage the energy-specific provisions for your utility and business operations planning as well as in efficiency program incentives.
Content type: Web Conference
How Communicating About Corporate Citizenship Affects Your J.D. Power Scores
Web Conference
Wednesday November 5, 2008
The 2008 J.D. Power and Associates residential customer satisfaction study divided one of its longstanding metrics, “corporate image,” into two components: “communications” and “corporate citizenship.”
Content type: Web Conference
How to Write Headlines that Get Results Every Time
Web Conference
Tuesday October 21, 2008
Do you know how to write attention-grabbing headlines? There’s no need to struggle through countless attempts when you can learn a simple method to create headlines that will arrest your attention like a police car siren.
Content type: Web Conference
Using Bill Newsletters As a Promotional Tool
An E Source Roundtable Discussion
Wednesday October 15, 2008
In this interactive Roundtable Discussion, representatives of Xcel Energy, Southern California Edison, and Madison Gas and Electric discuss how their utilities use bill newsletters as part of the marketing mix, and how effective newsletters can be as a promotional tool.
Content type: Web Conference
Improving the Effectiveness of CFL Marketing: Segments, Channels, and Promotion
Tuesday July 15, 2008
This web conference provides a sampling of our latest research on marketing segmentation, which determines what customers are most likely (and unlikely) to purchase compact fluorescent lamps and the marketing tactics that will resonate best with those consumers.
Content type: Web Conference
Empowering Climate Action Through Selling Carbon Offsets to Customers
Tuesday May 13, 2008
In this web conference, program managers from Pacific Gas and Electric, NW Natural, and Sacramento Municipal Utilities District present details on how their carbon-offset products were developed and how they are marketing the services to the residential sector.
Content type: Web Conference
Managing Customer Perceptions of Value
Web Conference
Thursday May 8, 2008
Jim Bausell, chief operating officer at Touchstone Energy, a national alliance of more than 600 electric cooperatives, discusses the strategies and tactics his organization uses to manage customer perceptions of value in a rising price environment.
Content type: Web Conference
10 Mistakes to Avoid in Residential Energy Efficiency Programs
Tuesday May 6, 2008
In this Roundtable Discussion, Dale Hoffmeyer and Sam Rashkin from the U.S. Environmental Protection Agency discuss common mistakes that have been observed nationwide.
Content type: Web Conference
What Do Reporters Really Want?
Web Conference
Tuesday April 1, 2008
Rather than guess at what kind of information and lead time reporters need, our members ask them directly in this "on-the-record" event. This web converence features a panel of energy reporters from major media outlets discussing what works and what doesn't with the Fourth Estate.
Content type: Web Conference
How to Create a Positive First Impression with Utility Welcome Kits
Wednesday March 19, 2008
You don't get a second chance to make a first impression. Utilities that fail to welcome new residential customers miss an opportunity to start a positive relationship. Find out how utilities are using welcome packages.
Content type: Web Conference
Web Conference (47)