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Drinking from the Fire Hose Never Tasted So Good
Wrapping Up the 2013 Energy Managers' Roundtable
April 29, 2013
It’s been a wild week at the E Source Energy Managers’ Roundtable. From building energy analytics and information technologies to deep energy retrofits and behavior-change strategies, we covered a lot of ground in just a few short days.

Content type: E Source Blog  |  Document ID: ES-Blog-4-29-13-EMR-Day3  |  Author: Bryan Jungers - Research Manager

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Leverage Social Marketing to Encourage Peer-to-Peer Education and Program Participation
DSMdat Program Spotlight
May 6, 2011
RetroFit Philly’s Coolest Block Contest pit blocks of Philadelphia row homes against each other in pursuit of a free audit and cool roof for all block residents. The program leverages social marketing by allowing only one application per block, thus requiring individuals to recruit their neighbors. ...

Content type: E Source Blog  |  Document ID: ES-BLOG-5-6-11-LeverageSocialMarketing  |  Author: Chelsea Hodge - Research Associate

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Energy-Efficiency Consumer Education
January 5, 2011
Consumers are still not properly educated about CFLs, which tells me we need to do a better job of outreach and education for the entirety of energy efficiency, not just CFLs. The question remains: How? How do we reach a broader audience? Better segmentation? More frequent points of contact?

Content type: E Source Blog  |  Document ID: ES-Blog-1-5-11-Education  |  Author: Adam Maxwell - Product Manager of the E Source Efficiency & Demand-Response Programs Service

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