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Leverage Social Marketing to Encourage Peer-to-Peer Education and Program Participation
DSMdat Program Spotlight
May 6, 2011
RetroFit Philly’s Coolest Block Contest pit blocks of Philadelphia row homes against each other in pursuit of a free audit and cool roof for all block residents. The program leverages social marketing by allowing only one application per block, thus requiring individuals to recruit their neighbors. ...

Content type: E Source Blog  |  Document ID: ES-BLOG-5-6-11-LeverageSocialMarketing  |  Author: Chelsea Hodge - Research Associate

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