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Want to Improve Your Residential and Business Marketing Efforts?

January 25, 2013

My first week on the job at E Source three years ago, I attended our Let's Get Social: Utility Marketing Conference in Denver. The lively and thought-provoking agenda centered around the topics of behavior-change social marketing efforts at utilities.

Content type: E Source Blog | Document ID: ES-Blog-1-25-13-UMC | Author: Aleana Reeves - Product Manager of the E Source Residential Market Service

Lively Dialogue at the ACEEE Summer Study Conference

August 14, 2012

Everyone you bump into here at the Asilomar Conference Grounds in Pacific Grove, California, works in some aspect of energy efficiency. The 2012 ACEEE Summer Study session topics are so compelling—it's almost heartbreaking that I can't be in five places at once.

Content type: E Source Blog | Document ID: ES-Blog-8-14-12-Dialogue | Author: Leland Keller - Member Inquiry Honcho

Meet Your Customers Where They Are

Recapping Day 2 of the 4th Annual E Source Utility Marketing Conference

April 13, 2012

Now that you're all caught up on Day 1 of the 4th Annual E Source Utility Marketing Conference, it's time for a rundown of Day 2. Bill LeBlanc, senior advisor at E Source, kicked things off and said the reason things stay the same is that there’s a lack of incentive to change.

Content type: E Source Blog | Document ID: ES-Blog-4-13-12-UMC | Author: Kym Wootton - Senior Manager of Marketing Communications

Segmentation, Social Media, and Behavior Change

Business Marketing Sessions from Day 1 of the 4th Annual E Source Utility Marketing Conference

April 12, 2012

On our first day at the 4th Annual E Source Utility Marketing Conference here in Charlotte, North Carolina, we had the opportunity to hear about several of Duke Energy's business energy-efficiency programs and initiatives.

Content type: E Source Blog | Document ID: ES-Blog-4-12-12-UMC-Business | Author: Jenny Field - Marketing Manager

Make Your Utility Programs Relevant to Your Customers

Recapping Day 1 of the 4th Annual E Source Utility Marketing Conference

April 12, 2012

Holy cow! Day 1 of the 4th Annual E Source Utility Marketing Conference just ended and I seriously feel like I've been drinking nonstop from the water hose. I don't know how we managed to get so many amazing speakers packed into one day—and there's still another full day to go!

Content type: E Source Blog | Document ID: ES-Blog-4-12-12-UMC-Residential | Author: Kym Wootton - Senior Manager of Marketing Communications

Get Local, Get Personal

Business Marketing Lessons from the 2011 E Source Utility Marketing Conference

April 18, 2011

Earlier this month, we gathered an amazing group for the business marketing track at the 2011 E Source Utility Marketing Conference.

Content type: E Source Blog | Document ID: ES-Blog-4-18-11-UMC | Author: Chad Garrett - Product Manager of E Source Business Market Services

Day Two of the E Source Utility Marketing Conference

April 7, 2011

My mind is buzzing with ideas from the E Source Utility Marketing Conference in San Francisco where there were a number of speakers from outside of the utility industry who explained how to bring some of their concepts to life in the utility world.

Content type: E Source Blog | Document ID: ES-Blog-4-7-11-UMC | Author: Kym Wootton - Marketing Communications Manager

The First Day of the E Source Utility Marketing Conference

April 6, 2011

Whew! What a day at the E Source Utility Marketing Conference in San Francisco. It was jam-packed with sessions urging utility marketers to push through limits and create truly innovative programs for their customers.

Content type: E Source Blog | Document ID: ES-Blog-4-6-11-UMC | Author: Kym Wootton - Marketing Communications Manager