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Efficiency Is a Tiebreaker
March 29, 2013
Efficiency can serve as a tiebreaker for consumers who’re choosing between two products that are alike in every other way.
Content type: E Source Blog | Document ID: ES-Blog-3-29-13-NEEA | Author: Kate Drexler - Research Manager
Shooting the Messenger
How to Talk About Climate Change so Everyone Wants to Listen
November 19, 2012
Although the science on climate change leaves little room for debate, social consensus on the topic is still surprisingly varied. This disparity, and how to bring the scientific and the social consensus closer together, was the main theme at the Behavior, Energy, and Climate Change Conference.
Content type: E Source Blog | Document ID: ES-Blog-11-19-12-Messenger | Author: Beth Hartman - Senior Research Associate
Lively Dialogue at the ACEEE Summer Study Conference
August 14, 2012
Everyone you bump into here at the Asilomar Conference Grounds in Pacific Grove, California, works in some aspect of energy efficiency. The 2012 ACEEE Summer Study session topics are so compelling—it's almost heartbreaking that I can't be in five places at once.
Content type: E Source Blog | Document ID: ES-Blog-8-14-12-Dialogue | Author: Leland Keller - Member Inquiry Honcho
What Do Grassroots Marketing and Seafood Gumbo Have in Common?
July 16, 2012
The answer: Both were hot topics of discussion in New Orleans last month at the annual NEUAC. More than 600 utility representatives, community action agency employees, low-income advocates, and other energy folks took the Big Easy by storm for a few days of learning and networking.
Content type: E Source Blog | Document ID: ES-Blog-7-16-12-Grassroots | Author: Katie Ruiz - Research Associate
Get the Lowdown on the Retail Smackdown
Top 10 Reasons You Should Attend This E Source Forum Panel Session
June 24, 2011
This year will be my first E Source Forum and I'm excited to be in charge of setting up one of the panel sessions—Retail Smackdown. I've developed this list of the top 10 reasons to attend the Retail Smackdown session and the E Source Forum.
Content type: E Source Blog | Document ID: ES-Blog-6-24-11-Retail | Author: Jenny Field - Research Associate
Leverage Social Marketing to Encourage Peer-to-Peer Education and Program Participation
DSMdat Program Spotlight
May 6, 2011
RetroFit Philly’s Coolest Block Contest pit blocks of Philadelphia row homes against each other in pursuit of a free audit and cool roof for all block residents. The program leverages social marketing by allowing only one application per block, thus requiring individuals to recruit their neighbors. ...
Content type: E Source Blog | Document ID: ES-BLOG-5-6-11-LeverageSocialMarketing | Author: Chelsea Hodge - Research Associate
Day Two of the E Source Utility Marketing Conference
April 7, 2011
My mind is buzzing with ideas from the E Source Utility Marketing Conference in San Francisco where there were a number of speakers from outside of the utility industry who explained how to bring some of their concepts to life in the utility world.
Content type: E Source Blog | Document ID: ES-Blog-4-7-11-UMC | Author: Kym Wootton - Marketing Communications Manager
The First Day of the E Source Utility Marketing Conference
April 6, 2011
Whew! What a day at the E Source Utility Marketing Conference in San Francisco. It was jam-packed with sessions urging utility marketers to push through limits and create truly innovative programs for their customers.
Content type: E Source Blog | Document ID: ES-Blog-4-6-11-UMC | Author: Kym Wootton - Marketing Communications Manager
It Ain't Easy Going Green
January 27, 2011
Green leases need an overhaul. Let's start with utilities and real estate agencies because both have a vested interest in increasing the efficiency of buildings; the former because it helps them meet energy-efficiency mandates, the latter because it provides a competitive advantage.
Content type: E Source Blog | Document ID: ES-Blog-1-27-11-GoingGreen | Author: Melanie Wemple - Research Analyst
When Will Groupon Let Me Buy Massively Discounted CFLs?
November 29, 2010
I signed up for Groupon yesterday! And I have no idea why. So why did I do it?
Content type: E Source Blog | Document ID: ES-Blog-11-29-10-Groupon | Author: Andrew Heath - Director of Customer Satisfaction Services
