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Account Management Assessment 2011

Account Management Best Practices

December 14, 2011

Utility business account management groups often gauge their success by customer input, but a comparison to other utilities can deliver more-meaningful information. The 2011 Account Management Assessment provides in-depth, actionable data about account management practices across the utility industry. ...

Content type: Benchmark Study | Document ID: BAM-BMK-AMA-11 | Author: Alexandra Behringer, Sarah Fiebiger

How Utilities Classify Key, Large, Midsize, and Small Business Customers

December 14, 2011

Why is it useful for utilities to designate business customers into size categories, and what criteria are used to make these distinctions?

Content type: Ask E Source | Document ID: BMS-AskES-3 | Author: Sarah Fiebiger

Marketing Programs by Business Type

March 4, 2011

Unlike strictly technology-based approaches, a market-driven initiative that seeks out specific business sectors can help drive participation in multiple energy-efficiency programs, develop staff expertise, increase customer satisfaction, and focus marketing efforts.

Content type: Research Brief | Document ID: BMS-RB-8 | Author: Melanie Wemple