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Utility Social Media: The Time to Invest Is Now

May 22, 2013

Learn why now is the time to make investments in your social media initiatives.

Content type: E NEWS | Document ID: ENews-2013-05 | Author: Matthew Burks

What's So Scary About Smart Meters?

How to Effectively Overcome Consumer Fears

February 1, 2013

Sometimes I wonder: What makes many people so comfortable with using smartphones but so concerned with the health dangers and privacy details of smart meters?

Content type: E Source Blog | Document ID: ES-Blog-2-1-13-SmartMeters | Author: Beth Hartman - Senior Research Associate

Want to Improve Your Residential and Business Marketing Efforts?

January 25, 2013

My first week on the job at E Source three years ago, I attended our Let's Get Social: Utility Marketing Conference in Denver. The lively and thought-provoking agenda centered around the topics of behavior-change social marketing efforts at utilities.

Content type: E Source Blog | Document ID: ES-Blog-1-25-13-UMC | Author: Aleana Reeves - Product Manager of the E Source Residential Market Service

Fun and Games with Facebook!

Improving Marketing and Customer Engagement Through Social Apps

January 14, 2013

We all know how much people like to browse Facebook and other social media channels these days (personally, I think my husband finds it borderline ridiculous how obsessed I am with Twitter!). So why not meet people where they’re already spending time to initiate discussions about energy?

Content type: E Source Blog | Document ID: ES-Blog-1-14-13-Facebook | Author: Beth Hartman - Senior Research Associate

Why Should Utilities Care About #Hashtags?

Outage Communications and Disaster Management in the Age of Social Media

August 8, 2012

Summer storm season is here, bringing the usual assortment of familiar yet unpredictable hurricanes, floods, and fires, along with dramatic power outages in the U.S. and around the world.

Content type: E Source Blog | Document ID: ES-Blog-8-8-12-Hashtags | Author: Beth Hartman - Senior Research Associate

Top Utilities Using Social Media

July 10, 2012

I want to congratulate the top 10 utilities that are using social media! These utilities were selected by their peers in the 2012 E Source Utility Social Media Survey as being leaders in social media.

Content type: E Source Blog | Document ID: ES-Blog-7-10-12-SocialMedia | Author: Matthew Burks - Senior Product Manager for E Source Customer Experience Services

E Source Insights into Digital Outage Communications

June 29, 2012

In this age of real-time data flow, digital channels have become the de facto tool for utility outage communications. Whether through the company website, a mobile app, or social channels, customers expect a timely and robust way to access the outage information they need on demand.

Content type: E Source Blog | Document ID: ES-Blog-6-29-12-DigitalOutage | Author: Matthew Burks - Senior Product Manager for E Source Customer Experience Services

Meet Your Customers Where They Are

Recapping Day 2 of the 4th Annual E Source Utility Marketing Conference

April 13, 2012

Now that you're all caught up on Day 1 of the 4th Annual E Source Utility Marketing Conference, it's time for a rundown of Day 2. Bill LeBlanc, senior advisor at E Source, kicked things off and said the reason things stay the same is that there’s a lack of incentive to change.

Content type: E Source Blog | Document ID: ES-Blog-4-13-12-UMC | Author: Kym Wootton - Senior Manager of Marketing Communications

Make Your Utility Programs Relevant to Your Customers

Recapping Day 1 of the 4th Annual E Source Utility Marketing Conference

April 12, 2012

Holy cow! Day 1 of the 4th Annual E Source Utility Marketing Conference just ended and I seriously feel like I've been drinking nonstop from the water hose. I don't know how we managed to get so many amazing speakers packed into one day—and there's still another full day to go!

Content type: E Source Blog | Document ID: ES-Blog-4-12-12-UMC-Residential | Author: Kym Wootton - Senior Manager of Marketing Communications

Get Social with E Source on Twitter

February 24, 2012

See a few of my favorite recent Twitter conversations from my fellow E Sourcers, including @ESourceKevinV, @ESourceMatt, and @ESourceKerry. I love that I can learn something totally different from each of the E Source energy experts on Twitter.

Content type: E Source Blog | Document ID: ES-Blog-2-24-12-Social | Author: Jenny Field - Marketing Manager

My Favorite Utility YouTube Videos

June 20, 2011

Let's have a little bit of fun. I'm (unofficially) giving you permission to spend a few minutes watching YouTube at work. The videos below are a sample of how utilities across the U.S. are communicating about critical issues as well as marketing their products and services.

Content type: E Source Blog | Document ID: ES-Blog-6-20-11-YouTube | Author: Matthew Burks - Senior Product Manager, E Source Mass-Market Services

Get Local, Get Personal

Business Marketing Lessons from the 2011 E Source Utility Marketing Conference

April 18, 2011

Earlier this month, we gathered an amazing group for the business marketing track at the 2011 E Source Utility Marketing Conference.

Content type: E Source Blog | Document ID: ES-Blog-4-18-11-UMC | Author: Chad Garrett - Product Manager of E Source Business Market Services

Day Two of the E Source Utility Marketing Conference

April 7, 2011

My mind is buzzing with ideas from the E Source Utility Marketing Conference in San Francisco where there were a number of speakers from outside of the utility industry who explained how to bring some of their concepts to life in the utility world.

Content type: E Source Blog | Document ID: ES-Blog-4-7-11-UMC | Author: Kym Wootton - Marketing Communications Manager

The First Day of the E Source Utility Marketing Conference

April 6, 2011

Whew! What a day at the E Source Utility Marketing Conference in San Francisco. It was jam-packed with sessions urging utility marketers to push through limits and create truly innovative programs for their customers.

Content type: E Source Blog | Document ID: ES-Blog-4-6-11-UMC | Author: Kym Wootton - Marketing Communications Manager

Engaging Utility Customers with Online Videos

September 15, 2010

Learn more about using online videos to connect with your customers and build brand equity.

Content type: E NEWS | Document ID: ENews-9-10 | Author: Stephanie Spalding