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Developing Your Marketing Plan
May 14, 2013
May 2013 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES-SE-5-13
Are You Wasting Money on Marketing?
April 15, 2013
April 2013 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_4-9-13
Efficiency Is a Tiebreaker
March 29, 2013
Efficiency can serve as a tiebreaker for consumers who’re choosing between two products that are alike in every other way.
Content type: E Source Blog | Document ID: ES-Blog-3-29-13-NEEA | Author: Kate Drexler - Research Manager
Are Utilities Wasting Money on Marketing?
New Report Series on How to Calculate the ROI of Marketing
March 26, 2013
We often hear from utility marketers wondering if a particular campaign or communication channel is a good use of money or a wasted investment. Though it would be nice if we could reply with an answer as simple as "e-mail marketing works, but mass media advertising doesn't," the truth is that it depends ...
Content type: E Source Blog | Document ID: ES-Blog-3-26-13-MarketingROI | Author: Beth Hartman - Senior Research Associate
Boost Utility Revenues Through Residential Products and Services
February 20, 2013
Learn how to boost your utility's bottom line by offering revenue-generating products and services to residential customers.
Content type: E NEWS | Document ID: ENews-2-13 | Author: Katie Ruiz
Get Others to Do the Marketing for You
February 12, 2013
February 2013 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_2-12-13
Business Advisory Panels Build Trust and So Much More!
September 25, 2012
September 2012 issue of the E Source Business Market newsletter.
Content type: Service E-mail | Document ID: BMS_SE_9-25-12
Solving Energy's Invisibility Problem
September 19, 2012
A variety of factors, such as the availability of information, can influence people’s perceptions and participation rates in many activities, including energy-efficiency programs.
Content type: E Source Blog | Document ID: ES-Blog-9-19-12-Invisibility | Author: Beth Hartman - Senior Research Associate
Hottest Trends
September 11, 2012
September 2012 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_9-11-12
Why Are EVs Such a Hard Pill to Swallow?
September 6, 2012
Everyone seems to have an opinion about what the future holds for EVs, but I recently heard a rather unique metaphor for EV marketing that really stuck with me: So far, many of the failures we’ve seen in EV marketing stem from the simple fact that they’ve been sold like medicine.
Content type: E Source Blog | Document ID: ES-Blog-9-6-12-EV-Pill | Author: Bryan Jungers - Research Manager
E-Channel: Voice of the Customer
Finding the Right Metrics in the Flood
August 14, 2012
On one level, capturing the "voice of the customer" through digital channels is relatively easy compared with doing it with the call center or field employees. Online channels (we'll leave Voice over IP [VoIP] out of this for now) don't require transcription or voice analytics to categorize and parse ...
Content type: E Source Blog | Document ID: ES-Blog-8-14-12-VoC | Author: Matthew Burks - Senior Product Manager for E Source Customer Experience Services
Grassroots Marketing
August 14, 2012
August 2012 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_8-14-12
Best Practices in Outage Communication
July 12, 2012
July 2012 issue of the E Source Customer Experience newsletter.
Content type: Service E-mail | Document ID: CES_SE_7-12-12
Multicultural Marketing
July 10, 2012
July 2012 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_7-10-12
Customer Satisfaction: Is That Really All We're Striving For?
June 5, 2012
Customer satisfaction holds a high level of importance in our industry, but is it really the one metric we should hold as the holy grail? I’m not convinced it is.
Content type: E Source Blog | Document ID: ES-Blog-6-5-12-CustomerSat | Author: Maureen Russolo - Director of E Source Customer Experience Services
Top 3 Questions from Customer Experience 101
May 18, 2012
The day before the 2012 E Source Utility Customer Experience Conference, we held a preconference session titled "Getting Prepared for Customer Experience Management" to answer some basic questions, much like a Customer Experience 101 course.
Content type: E Source Blog | Document ID: ES-Blog-5-18-12-CE101 | Author: Sarah Fiebiger - Senior Research Associate
What Utilities Can Learn from FedEx
May 14, 2012
When you see the FedEx logo or the company is mentioned to you, what comes to mind? For me, I immediately think of a very successful, customer-focused company that exudes excellent experiences.
Content type: E Source Blog | Document ID: ES-Blog-5-14-12-FedEx | Author: Rich Goodwin - Manager of E Source Customer Experience Services
Grassroots Marketing Tactics
May 9, 2012
May 2012 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_5-9-12
Electric Vehicles Can Energize Local Economies
April 24, 2012
Can utilities profitably position themselves as the next economic engine within their communities? The short answer is, "Yes." We're still in the early innings of the EV ballgame, but I have reason to believe EVs will be net job creators, helping to arrest the flow of assets out of communities.
Content type: E Source Blog | Document ID: ES-Blog-4-24-12-Economies | Author: Justin Lowell Bellew - Guest Blogger
What Utilities Can Learn from NASCAR
April 11, 2012
I'm here at the 4th Annual E Source Utility Marketing Conference in Charlotte, North Carolina, the unofficial home of NASCAR. Listening to our keynote speakers from the racing industry really got me fired up about what utilities can learn from other industries, namely how crucial it is to focus ...
Content type: E Source Blog | Document ID: ES-Blog-4-11-12-NASCAR | Author: Stephanie Spalding - Research Manager
What the Heck Is Sustainability? A Primer for Utilities
Part 1
April 3, 2012
We're starting a many-part series of blog posts on sustainability for the utility industry. Why? Because we agree wholeheartedly with Jon Wellinghoff, who said, “Utilities must change or die.”
Content type: E Source Blog | Document ID: ES-Blog-4-3-12-SustainabilityPrimer | Author: Justin Rickard - Research Manager, Kevin Vranes - Director of Energy Management Services
Bundle Up for Energy Savings
March 21, 2012
Learn how utilities can increase savings for their DSM portfolio by bundling programs.
Content type: E NEWS | Document ID: ENews-3-12 | Author: Dulcey Simpkins, Melanie Wemple
Why the Electric Vehicle Your Customers Buy Matters
November 18, 2011
All-electric vehicles are outselling plug-in hybrid electric vehicles by a wide margin. Such buying habits conflict with surveys in which respondents express a clear preference for the plug-in hybrids. Should utilities get involved in the market to influence their customers’ choices?
Content type: Executive Edge | Document ID: Edge-11-11 | Author: Jay Stein
Browser Support as a Long-Term Strategy
IE6 End of Life
July 22, 2011
“Wow, you still support IE6!” I can’t count how many times I have heard that in the last few years. I feel great to know that a year from now I won’t hear that ever again. We recently reached a tipping point where the cost and time of supporting Internet Explorer 6 (IE6) ...
Content type: E Source Blog | Document ID: ES-Blog-7-25-11-IE6Support | Author: Mike Marasch - Director of Creative & Interactive Services
Drivers of Small and Midsize Business Utility Customer Satisfaction
June 22, 2011
Learn more about how utilities can improve their small and midsize business customer satisfaction.
Content type: E NEWS | Document ID: ENews-6-11 | Author: Stephanie Spalding
Time to Break Some Glass
Reflections on the Utility Marketing Conference
April 11, 2011
The 2011 E Source Utility Marketing Conference was an amazing event. I keep coming back to a statement by Kim Thompson: It's time to "break some glass." Her words stuck with me and made me rethink my role at E Source within the utility industry as well as my responsibility to all of you.
Content type: E Source Blog | Document ID: ES-Blog-4-11-11-UMC | Author: Matthew Burks - Senior Product Manager of E Source Mass-Market Services
Day Two of the E Source Utility Marketing Conference
April 7, 2011
My mind is buzzing with ideas from the E Source Utility Marketing Conference in San Francisco where there were a number of speakers from outside of the utility industry who explained how to bring some of their concepts to life in the utility world.
Content type: E Source Blog | Document ID: ES-Blog-4-7-11-UMC | Author: Kym Wootton - Marketing Communications Manager
Worth the Trip? The No. 1 Reason to Attend the E Source Utility Marketing Conference Is . . .
March 4, 2011
Insightful speakers! We have about a month to go before the doors open for the 2011 E Source Utility Marketing Conference in San Francisco. This year's gathering is focused on utility marketing innovation and planning for the not-too-distant future.
Content type: E Source Blog | Document ID: ES-Blog-3-4-11-AttendUMC | Author: Matthew Burks - Senior Product Manager of Mass-Market Services
Don’t Contribute to Smart Grid Confusion
February 16, 2011
Smart grid is being promoted by political leaders and the popular media as a driver of large energy-efficiency improvements in buildings. Given that, it’s surprising how few of the energy management opportunities made available by smart grid actually improve energy efficiency for end users. A closer ...
Content type: Executive Edge | Document ID: Edge-2-11 | Author: Jay Stein, Carol Stimmel
Six Ways to Avoid Smart Grid Backlash
September 22, 2010
Now is the time for utilities to meet public concerns about smart grid directly with proactive education, fair responses to concerns, and a clear articulation of what’s in it for the customer.
Content type: Executive Edge | Document ID: Edge-9-10 | Author: Carol Stimmel and Lynn Stein
