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Integrating Marketing and Operations: SDGE's "Reduce Your Use" Peak-Time Rebate Program
Forum 2012 Presentation
October 4, 2012
We Want YOU ... to Turn Things Off—Marketing DR Programs Let’s make sure we’ve got this straight: When we run demand-response and pricing programs, we tell our customers to turn off perfectly good loads. How are we supposed to sell that idea without completely confusing ...
Content type: Forum, Slides | Author: Michelle Costello
Marketing Demand Response: BGE's Peak Rewards Program Rebate Program
Forum 2012 Presentation
October 4, 2012
We Want YOU ... to Turn Things Off—Marketing DR Programs Let’s make sure we’ve got this straight: When we run demand-response and pricing programs, we tell our customers to turn off perfectly good loads. How are we supposed to sell that idea without completely confusing ...
Content type: Forum, Slides | Author: Ruth Kiselewich
We Want YOU ... to Turn Things Off—Marketing DR and Pricing Programs
Forum 2012 Presentation
October 4, 2012
We Want YOU ... to Turn Things Off—Marketing DR Programs Let’s make sure we’ve got this straight: When we run demand-response and pricing programs, we tell our customers to turn off perfectly good loads. How are we supposed to sell that idea without completely confusing ...
Content type: Forum, Slides | Author: Dulcey Simpkins
Who’s In, Who’s Out: National Trends and Drivers of Efficiency-Program Participation
UMC 2012 Presentation
April 30, 2012
It’s becoming increasingly crucial for marketers to be able to understand the key drivers of participation and to determine which customer segments to target for specific programs. It’s also worth knowing how program participation alters customer satisfaction and the customers’ perception of a ...
Content type: Slides, Utility Marketing Conference | Author: Aleana Reeves, Rachel Cooper
Business Behavior-Change Case Study: Envision Charlotte
UMC 2012 Presentation
April 11, 2012
Behavior-change programs have been attracting a lot of attention, but despite their proven benefits, relatively few programs have been geared toward business customers. We build on the social marketing discussion by demonstrating the community aspect of business operations. Envision Charlotte is a community ...
Content type: Slides, Utility Marketing Conference | Author: Tom Shircliff, Vincent Davis
They Really Like Me! Social Marketing Touches a Nerve with Businesses
UMC 2012 Presentation
April 11, 2012
You’ve heard about successful social marketing strategies that influence behaviors by emphasizing social norms and creating incentives through public transparency. But what does that mean for your business customer marketing? We’ll highlight successful case studies in which utilities used the social ...
Content type: Slides, Utility Marketing Conference | Author: Heather Mulligan
Marketing Success with Business Customer Segmentation
UMC 2012 Presentation
April 11, 2012
We have a confession: We’re tired of talking about how to segment business customers. Instead, we’re going to talk about ways that utility marketers are using segmentation to stop wasting time and money and to drive results.
Content type: Slides, Utility Marketing Conference | Author: David Schoenberg
Marketing Success with Business Customer Segmentation
UMC 2012 Presentation
April 11, 2012
We have a confession: We’re tired of talking about how to segment business customers. Instead, we’re going to talk about ways that utility marketers are using segmentation to stop wasting time and money and to drive results.
Content type: Slides, Utility Marketing Conference | Author: David Werth
Best Practices in Energy Marketing
UMC 2011 Presentation
April 5, 2011
The sale of green power has historically been an area of innovation in utility marketing. You’ll hear from one of the U.S.’s leading green power marketers about what it takes to convince customers to go renewable. We’ll also hear from a social marketing expert about two exciting regional ...
Content type: Slides, Utility Marketing Conference | Author: Adam Capage
Building Engagement with SMB Customers
UMC 2011 Presentation
April 5, 2011
One of today’s most innovative marketers in the small and midsize business (SMB) space will discuss his work building engagement and community for Intuit. He’ll provide tested guidance for capturing business customers and fostering ongoing engagement through online channels. The leader of a cutting-edge ...
Content type: Slides, Utility Marketing Conference | Author: Ken Chen
Building Engagement with SMB Customers
UMC 2011 Presentation
April 5, 2011
One of today’s most innovative marketers in the small and midsize business (SMB) space will discuss his work building engagement and community for Intuit. He’ll provide tested guidance for capturing business customers and fostering ongoing engagement through online channels. The leader of a cutting-edge ...
Content type: Slides, Utility Marketing Conference | Author: Douglass Qualls
Do It in the Dark: Reaching Out to College Students to Save Energy
Forum 2010 Presentation
September 21, 2010
Finding new ways to reach out to your customers and help them use energy efficiently can be challenging. Our speakers will share their experiences and provide inspiration, exploring ways that utilities can forge collaborative partnerships with local governments, universities, and economic development ...
Content type: Forum, Slides | Author: Chelsea Hodge
The Marshfield Energy Challenge
Forum 08 Presentation
September 25, 2008
While it's true that some customers view their utility company as a resource, many think of their utility as little more than a monthly bill. Fortunately, this does not have to be the case.
Content type: Forum, Slides | Author: Roseann Brusco
Community Partnerships: How to Make Them Work
Forum 08 Presentation
September 25, 2008
While it's true that some customers view their utility company as a resource, many think of their utility as little more than a monthly bill. Fortunately, this does not have to be the case.
Content type: Forum, Slides | Author: Corey Diamond
Utility Partnerships: More Than Just a Monthly Bill
Forum 08 Presentation
September 25, 2008
While it's true that some customers view their utility company as a resource, many think of their utility as little more than a monthly bill. Fortunately, this does not have to be the case.
Content type: Forum, Slides | Author: Tim Kisner
SRP Homebuilders Key Account Management
MAS Summit 2008
May 1, 2008
In this innovative program, the home-builders, contractors, and architects are recognized as key accounts and given a special focus and attention.
Content type: Account Management Summit, Slides | Document ID: MAS-STC-5-08_BP_Davis | Author: Vicki Davis, Salt River Project
Customers Care About Their Carbon Footprint
MAS Summit 2008
May 1, 2008
Climate change and greenhouse gas (GHG) emissions are hot topics for leaders of large commercial and industrial corporations. This presentation is a GHG-101 course that covers the basics you will need in order to have a helpful conversation with your customer.
Content type: Account Management Summit, Slides | Document ID: MAS-STC-5-08_Carbon_Footprint | Author: Tertia Speiser, E Source
Customer Service for Hard-to-Serve Customers: Third Party Property Managers
MAS Summit 2008
May 1, 2008
Utility account managers have quite a different set of challenges when they provide support to third-party commercial property managers than they have with any other customer segment. This presentation provides a look at property managers' priorities and policies.
Content type: Account Management Summit, Slides | Document ID: MAS-STC-5-08_CustSvc_Curtis | Author: Roger Curtis, CB Richard Ellis
Customer Service for Hard-to-Serve Customers: National Accounts
MAS Summit 2008
May 1, 2007
National account customers, such as retail or big box chain stores, present unique challenges to the account manager. This presentation is a straightforward message from a national account customer regarding its needs, challenges, and preferences.
Content type: Account Management Summit, Slides | Document ID: MAS-STC-5-08_CustSvc_Benish | Author: Janet Benish, Costco Wholesale
