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Topic: Marketing & Communications

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Highlights of Great Marketing Practices

Recording

March 24, 2011

This is the web conference recording.

Content type: Recording | Document ID: RES-WC-3-11-MktgPractices-R | Author: Alexandra Behringer

Do You Really Know Your Residential Customers?

Recording

June 29, 2010

This is the web conference recording.

Content type: Recording | Document ID: RES-WC-6-10-NielsenResults-R | Author: Bill LeBlanc

Effectively Marketing Appliance Rebate Programs

Recording

February 16, 2010

This is the web conference recording.

Content type: Recording | Document ID: RES-WC-2-10-ApplRebate-R | Author: Alexandra Behringer

Target Marketing for Green Power and Carbon Offset Programs

Recording

December 2, 2009

This is the web conference recording.

Content type: Recording | Document ID: RES-WC-12-09-OffsetMktg-R | Author: Matt Burks

Marketing Refrigerator and Appliance Recycling Programs

Recording

August 13, 2009

This is the web conference recording.

Content type: Recording | Document ID: RES-WC-08-09-AppRecyc-R

2009 E Source Utility Marketing Conference Summary

May 21, 2009

Content marketing, heroic brand, language, attitudes, and behaviors—all of these topics were covered at the 2009 E Source Utility Marketing Conference in Phoenix, Arizona. Join us to hear how you can use these concepts to get on the fast track and attain your demand-side management goals!

Content type: Recording | Document ID: RES-WC-05-09-UMC | Author: Matthew Burks

Using Social Marketing for Deeper Energy Savings

May 19, 2009

Get the latest insights and results on how utilities are designing, implementing, and testing social marketing campaigns that encourage customers to adopt energy-efficient behaviors and commit to low-energy-use lifestyles.

Content type: Recording | Document ID: RES-WC-05-09-SocMktg

Marketing Appliance and HVAC Protection Plans

An E Source Roundtable Discussion

January 22, 2009

Learn how to increase the use of your appliance and HVAC protection plans using marketing tools, customer segmentation, and third-party relationships.

Content type: Recording | Author: Doug Karl

Marketing Lighting Retrofits to Small and Midsized Commercial Customers

December 4, 2008

Commercial customers have exacting needs and pressing concerns for lighting their facilities. The business impacts of lighting—on productivity or sales, for example—are often of equal or greater concern than the direct financial savings. We discuss different approaches taken by utilities ...

Content type: Recording | Document ID: SMB-WC-12-08 Lighting Retrofits | Author: Chad Garrett

Small Commercial Market Segmentation

September 9, 2008

Achieving high program participation and customer satisfaction among small commercial customers requires an individualized approach to serving customers and addressing their business needs. A number of approaches to segmenting the commercial sector have been successfully tried by utilities.

Content type: Recording | Document ID: SMB-WC-9-08-Personas | Author: Chad Garrett

Improving the Effectiveness of CFL Marketing: Segments, Channels, and Promotion

July 15, 2008

This web conference provides a sampling of our latest research on marketing segmentation, which determines which customers are most likely (and unlikely) to purchase compact fluorescent lamps and the marketing tactics that will resonate best with those consumers.

Content type: Recording | Document ID: RES-WC-6-08 CFL Segmentation | Author: Doug Karl and Bill LeBlanc

Who's Using Online Self-Service and How to Reach Them: Insights from Progress Energy, Nielsen-Claritas, and E Source

Recording

June 18, 2008

This is the web conference recording.

Content type: Recording | Document ID: EBiz-WC-6-08-OnlineSelfService-R | Author: Florence Connally

Empowering Climate Action Through Selling Carbon Offsets to Customers

An E Source Roundtable Discussion

May 13, 2008

In this web conference, program managers from three utilities present details on how their carbon-offset products were developed and how they are marketing the services to the residential sector.

Content type: Recording | Document ID: RES-WC-05-08-Carbon Offsets | Author: Doug Karl

Who's Buying CFLs?

Segments, Motivations, and Opportunities

November 13, 2007

Compact fluorescent lamps are being promoted throughout North America as an important method of saving energy. But who is actually purchasing these lamps and why? What states are leading the way?

Content type: Recording | Author: Bill LeBlanc

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