Filters
Topic: Marketing & Communications 
(remove) Content type: E NEWS (remove) Permission: My subscriptions only (remove) Results
NEW!
Utility Social Media: The Time to Invest Is Now
May 22, 2013
Learn why now is the time to make investments in your social media initiatives.
Content type: E NEWS | Document ID: ENews-2013-05 | Author: Matthew Burks
Boost Utility Revenues Through Residential Products and Services
February 20, 2013
Learn how to boost your utility's bottom line by offering revenue-generating products and services to residential customers.
Content type: E NEWS | Document ID: ENews-2-13 | Author: Katie Ruiz
We Need to Talk: Reaching Out to SMBs About a Rate Change
September 19, 2012
Learn proven and effective ways to communicate a rate-change message to small and midsize business (SMB) customers.
Content type: E NEWS | Document ID: ENews-9-12 | Author: Kim Burke
Bundle Up for Energy Savings
March 21, 2012
Learn how utilities can increase savings for their DSM portfolio by bundling programs.
Content type: E NEWS | Document ID: ENews-3-12 | Author: Dulcey Simpkins, Melanie Wemple
Communicating to Influence Your Brand
December 21, 2011
Learn how effectively communicating with customers can boost your brand value.
Content type: E NEWS | Document ID: ENews-12-11 | Author: Florence Connally, Rachel Cooper
Tips for Providing a Stellar Customer Experience on the Web and IVR
September 21, 2011
Learn more about how to provide the best possible experience for customers who use your utility's website or interactive voice response system (IVR).
Content type: E NEWS | Document ID: ENews-9-11 | Author: Stephanie Spalding, Sarah Fiebiger
Drivers of Small and Midsize Business Utility Customer Satisfaction
June 22, 2011
Learn more about how utilities can improve their small and midsize business customer satisfaction.
Content type: E NEWS | Document ID: ENews-6-11 | Author: Stephanie Spalding
New Dynamics in Residential Energy Use
March 16, 2011
Learn more about how changing attitudes toward the environment and energy efficiency, growing participation in energy consumption management, and increasing plug loads are all contributing to new dynamics in residential markets.
Content type: E NEWS | Document ID: ENews-3-11 | Author: Todd Camnitz
Communicating with Customers About Plug-In Electric Vehicles
January 25, 2011
Learn more about how to communicate with customers about plug-in electric vehicles(PEVs), including how to educate them about PEV adoption, charging, and the likely impact on the grid.
Content type: E NEWS | Document ID: ENews-1-11 | Author: Bryan Jungers
Engaging Utility Customers with Online Videos
September 15, 2010
Learn more about using online videos to connect with your customers and build brand equity.
Content type: E NEWS | Document ID: ENews-9-10 | Author: Stephanie Spalding
Who Is Most Likely to Participate in Energy-Efficiency Programs?
July 21, 2010
Learn more about four residential customer segments that can help utilities better market DSM program offerings and better understand the motivations of the consumers in each segment.
Content type: E NEWS | Document ID: ENews-7-10 | Author: Alexandra Behringer
E NEWS January/February 2009
February 1, 2009
In this issue of E NEWS: “The Economy Is Down, but DSM Isn't Out Yet” and “Building Demand Response Among Small Businesses,” and Ask E Source answers questions about how utilities structure their account management teams that deal with small and midsize business customers. ...
Content type: E NEWS | Document ID: ENEWS-JanFeb09 | Author: Sarah Thompson
E NEWS November/December 2008
December 17, 2008
Articles in this issue of E NEWS include: “Energy-Use Displays Raise Awareness.” Utilities and their customers are always looking for ways to cut energy use and power demand as well as reduce bills. Some utilities that are encouraging conservation are also experimenting with ...
Content type: E NEWS | Document ID: ENEWS-NovDec08 | Author: Sarah Thompson
E NEWS
August 1, 2008
Topics in this issue of E NEWS include: Making the Case for Advanced Metering; Meeting SMB Customers' Needs Through Segmentation; and GHG Reporting.
Content type: E NEWS | Document ID: ENEWS-JulAug08 | Author: Sarah Thompson and Lynn Arts
E NEWS May/June 2008
June 1, 2008
Topics in this issue of E NEWS include boosting CFL sales with segmentation; new tools for reaching energy-efficiency goals; and automated meter reading and advanced metering infrastructure for greater customer satisfaction.
Content type: E NEWS | Document ID: ENEWS-MayJun08 | Author: Sarah Thompson and Lynn Arts
E NEWS November/December 2007
December 1, 2007
Working with Diverse Retailers to Promote CFLs; Tradable Efficiency Credits: Coming to a Market Near You?; What does E Source know about online educational energy games?
Content type: About E Source Products & Services, E NEWS | Document ID: ENEWS-NovDec07 | Author: Lynn Arts
E NEWS March/April 2007
April 1, 2007
Articles in this issue of E NEWS include: "I Heard It Through the Grapevine: Word-of-Mouth Marketing." Some utilities are forgoing traditional marketing methods such as newsletters and bill stuffers in favor of a more old-fashioned approach. Person-to-person marketing cuts through the clutter, ...
Content type: E NEWS | Document ID: ENEWS-82 | Author: Lynn Arts
Topics: How ESPs Can Better Serve Their Low-Income Customers; More Customers for Fewer Marketing Bucks Using Geodemographic Segm
November 1, 2005
Report Highlights How ESPs Can Better Serve Their Low-Income Customers More Customers for Fewer Marketing Bucks Using Geodemographic Segmentation Our Evaluation of 105 Utility Company Web Sites Ask E Source Upcoming Events Recent Service Reports Corporate ...
Content type: E NEWS | Document ID: ENEWS-74 | Author: E Source Staff
Topics: Saving Energy by Remote Control; Enhance the Effectiveness of Your Marketing with Low-Cost Technologies
November 1, 2004
Report Highlights: Saving Energy by Remote Control Enhance the Effectiveness of Your Marketing with Low-Cost Technologies Recent Service Reports What's New Small & Midsize Business End Users Say ENews-68; November/December 2004; 8 pages
Content type: E NEWS | Document ID: ENEWS-68 | Author: E Source Staff
Topics: If a Market Research Report Hits Your Desk, Does It Make a Sound?; Energy Managers Speak Out in Our 2004 Survey; Seeking
July 1, 2004
Report Highlights: If a Market Research Report Hits Your Desk, Does It Make a Sound? Energy Managers Speak Out in Our 2004 Survey Seeking Enlightenment on DALI Control Systems Recent Service Reports Upcoming Events Large Commercial & Industrial End Users Say What's ...
Content type: E NEWS | Document ID: ENEWS-66 | Author: E Source Staff
Topics: Winning Customers with Guerrilla Marketing; One Less Black Box to Worry About
May 1, 2004
Report Highlights: Winning Customers with Guerrilla Marketing One Less Black Box to Worry About Work in Progress Upcoming Events Recent Service Reports What's New Small Business End Users Say ENews-65; May/June 2004; 8 pages
Content type: E NEWS | Document ID: ENEWS-65 | Author: E Source Staff
Topics: Energy Managers Opting to "Do It Yourself"; Marketing's New Mantra: Delivering Memorable Customer Experiences
March 1, 2003
Report Highlights: Energy Managers Opting to "Do It Yourself" Marketing's New Mantra: Delivering Memorable Customer Experiences Work in Progress Consulting Highlights Recent Service Reports What's New? ENews-58; March/April 2003; 8 pages
Content type: E NEWS | Document ID: ENEWS-58 | Author: E Source Staff
Topics: Ethnic Marketing Geared to Emerging Minorities; Cooling Nature's Way Can Lead to Big Savings
September 1, 2002
Report Highlights: Ethnic Marketing Geared to Emerging Minorities Cooling Nature's Way Can Lead to Big Savings Consulting Highlights Work in Progress Upcoming Events Focused Research Studies New from E Source ENews-55; September/October 2002; 8 ...
Content type: E NEWS | Document ID: ENEWS-55 | Author: E Source Staff
Topics: Rising Bills Signal Market Opportunities; Winning with Grassroots Sports Marketing; Don't Blow an Opportunity for Energy
March 1, 2001
Report Highlights: Rising Bills Signal Market Opportunities Winning with Grassroots Sports Marketing Don't Blow an Opportunity for Energy Savings Event Highlights Staff News Work in Progress Upcoming Events Specialized Research Studies New from ...
Content type: E NEWS | Document ID: ENEWS-46 | Author: E Source Staff
