Resource Center
Welcome to the E Source Resource Center, which provides easy access to our comprehensive library of research, analysis, and tools.To make the most of your search, check out our
tips for finding content. Filters Topic: Account management  (remove) Topic: Marketing & Communications (remove) Topic: Segmentation (remove) Content type: Research Brief (remove) Results
Marketing Programs by Business Type
March 4, 2011
Unlike strictly technology-based approaches, a market-driven initiative that seeks out specific business sectors can help drive participation in multiple energy-efficiency programs, develop staff expertise, increase customer satisfaction, and focus marketing efforts.
Content type: Research Brief | Document ID: BMS-RB-8 | Author: Melanie Wemple  
  Customer Service (1)  Account management (1) x Marketing & Communications (1) x Segmentation (1) x |
