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Marketing Programs by Business Type
March 4, 2011
Unlike strictly technology-based approaches, a market-driven initiative that seeks out specific business sectors can help drive participation in multiple energy-efficiency programs, develop staff expertise, increase customer satisfaction, and focus marketing efforts.
Content type: Research Brief | Document ID: BMS-RB-8 | Author: Melanie Wemple 
 Customer Service (1)  Account management (1) x Marketing & Communications (1)  Segmentation (1) x |