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Great Minds Think Electric: Highlights from the 26th Annual Electric Vehicle Symposium

August 28, 2012

The electric vehicle (EV) has finally come of age. Or at least, that’s what EV industry insiders are all abuzz about.

Content type: Research Brief | Document ID: TAS-RB-55 | Author: Bryan Jungers

Cooling Attitudes Toward Global Warming?

A Meta-Analysis of Survey Data

June 15, 2011

E Source conducted a meta-review of various surveys about global warming, finding that these attitudes are not cooling as much as reported in 2008 and 2009, segmentation is a critical variable, and utilities have opportunities to provide education customers want about climate change.

Content type: Research Brief | Document ID: UCS-RB-13 | Author: Dulcey Simpkins

Utility Marketing Industry Insights

Results from the 2011 Utility Marketing Survey

May 27, 2011

How do utilities organize their marketing departments? What are the most effective marketing channels? What metrics do utilities use to measure the success of marketing efforts? To find out, in January 2011 E Source surveyed marketing staff at our member organizations.

Content type: Research Brief | Document ID: RES-RB-9 | Author: Alexandra Behringer

Marketing Programs by Business Type

March 4, 2011

Unlike strictly technology-based approaches, a market-driven initiative that seeks out specific business sectors can help drive participation in multiple energy-efficiency programs, develop staff expertise, increase customer satisfaction, and focus marketing efforts.

Content type: Research Brief | Document ID: BMS-RB-8 | Author: Melanie Wemple

Energy-Efficiency Segmentation

Results from the Residential Products and Services Survey

June 25, 2010

E Source and Nielsen Claritas surveyed 32,471 respondents in the U.S. about products and services like energy efficiency, rate options, and green energy to better understand residential attitudes, actions, and energy use and identify marketing opportunities for energy-related products and services.

Content type: Research Brief | Document ID: RES-RB-6 | Author: Alexandra Behringer

Viral Marketing

Creatively Promoting Load-Management Programs to Your Business Customers

January 15, 2009

Creative marketing channels can empower people to inform others about your business’s load-management program. By tapping into the existing social networks of business operators, you can give your marketing efforts a life of their own.

Content type: Research Brief | Document ID: SMB-RB-1 | Author: Chad Garrett

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