Retail businesses are highly motivated to enhance their customers’ shopping experience, build customer loyalty, and cut costs. Fortunately, improved energy management yields benefits in all of these areas. Energy-related lighting and ventilation improvements enhance the shopping ...

Small and midsize businesses are important drivers of the U.S. economy. Because savings on energy go directly to their bottom lines, these retailers are receptive to energy-efficiency strategies—but only if the strategies are free, cost very little, or pay back quickly.

The marketing effectiveness of lighting retrofit programs for small and midsize businesses can be improved by targeting the right businesses through multiple channels and with messages that appeal to those business segments.