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Topic: Marketing & Communications 
(remove) Market Sector: Multifamily (remove) Content type: Research (remove) Results
Best in Show: Georgia Power's Creative Canine Ad Campaign
July 25, 2012
Can you provide some behind-the-scenes details about Georgia Power’s creative ad campaign featuring dogs as energy auditors and energy-efficiency educators?
Content type: Ask E Source | Document ID: RES-AskES-21 | Author: Katie Ruiz
Residential Energy-Use Study 2012
March 2, 2012
Who are your residential customers? To find out, E Source partnered with The Nielsen Company on Nielsen’s 2009, 2010, and 2011 annual market research surveys of 32,000 U.S. households.
Content type: Market Study | Document ID: RES-MRS-EnergyUse-12 | Author: Rachel Cooper
Smart Grid Choice and Control
An Enticing Proposition, but Can It Deliver?
October 11, 2011
Is "choice and control" really the best message we can deliver to customers regarding the benefits of smart meters and grid modernization?
Content type: Research Brief | Document ID: IGS-RB-7 | Author: Jonathan Nelson, Carol Stimmel
Commercial Property Managers
August 17, 2011
Engaging commercial property managers allows a utility to focus marketing, outreach, and program implementation efforts on decision-makers that have the ability to influence the energy consumption of a large amount of commercial building space.
Content type: Channel Snapshot | Document ID: BAM-S-11 | Author: Melanie Wemple
Residential Energy-Use Study 2011
March 21, 2011
Who are your residential customers? To find out, E Source partnered with The Nielsen Company on Nielsen's 2009 and 2010 annual market research surveys of 32,000 U.S. households.
Content type: Market Study | Document ID: RES-MRS-EnergyUse-11 | Author: Ethan Brown and Todd Camnitz
Residential Appliance and Equipment Survey: Summary Report
August 12, 2010
Did you ever wonder what appliances your customers have in their homes? How many TVs or computers do they have, and what kind? We’ve mined a survey of more than 32,000 U.S. residential customers to give you the answers you need to make the best business decisions for your end users.
Content type: Service Report | Document ID: RES-24-AppSat1 | Author: Ethan Brown
Residential Products and Services Survey: Summary Report
August 12, 2010
Do you wish you knew which of your products, services, and programs your customers are most enthusiastic about? We’ve taken results from a survey of over 32,000 residential U.S. customers and filtered it to just what you want to know.
Content type: Service Report | Document ID: RES-25-ProdServ1 | Author: Ethan Brown and Bill LeBlanc
Nashville Under Water
Crisis Communications During a Flood
July 23, 2010
In the spring of 2010, Nashville, Tennessee was hit with a powerful storm that flooded the city and created widespread electricity outages. Laurie Parker of Nashville Electric Service (NES) shares with us how social media helped NES communicate to customers and the media during the crisis.
Content type: Research Brief | Document ID: UCS-RB-12 | Author: Stephanie Spalding
Residential Products and Services Survey: Extended Report
An E Source Market Research Study
July 19, 2010
Do you wish you knew which of your products, services, and programs your customers are most enthusiastic about? We’ve taken results from a survey of over 32,000 residential U.S. customers and filtered it to just what you want to know.
Content type: Market Study | Document ID: RES-MRS-ProdServ-1 | Author: Ethan Brown and Bill LeBlanc
Energy Price Guidance
An Innovative Price Communication Strategy
July 16, 2010
Are there any new and innovative ways that utilities are communicating with their customers about rate cases?
Content type: Ask E Source | Document ID: UCS-AskES-17 | Author: Maggie Boys
Social Marketing Insights from the Experts
Highlights from the E Source Let’s Get Social Conference
July 14, 2010
We highlight the social marketing presentations from the 2010 E Source Let’s Get Social conference. Speakers discussed innovative social marketing campaigns, how market research informs successful branding and program execution, and how to measure energy savings from behavior-change programs.
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Content type: Research Brief | Document ID: RES-RB-4 | Author: Kim Knox
Selecting the Right Tool for the Job: Designing Customer Surveys to Reveal In-Home EUD Preferences
July 1, 2010
We’re developing a user questionnaire about feedback, including in-home energy-use displays (EUDs). Can you recommend any questions that we should include to help us understand our customers’ knowledge of feedback devices and options and their attitudes toward them?
Content type: Ask E Source | Document ID: IGS-AskES-13 | Author: Dulcey Simpkins
Energy-Efficiency Segmentation
Results from the Residential Products and Services Survey
June 25, 2010
E Source and Nielsen Claritas surveyed 32,471 respondents in the U.S. about products and services like energy efficiency, rate options, and green energy to better understand residential attitudes, actions, and energy use and identify marketing opportunities for energy-related products and services.
Content type: Research Brief | Document ID: RES-RB-6 | Author: Alexandra Behringer
Electronic Plug Loads Keep on Growing
Results from the Residential Appliance and Equipment Survey
June 4, 2010
Electronic plug loads are the fastest-growing category of household energy use. A 2009 Nielsen Claritas survey of 32,471 U.S. consumers indicates that age, number of household members, and income are important predictors of the number of plug loads in residential households.
Content type: Research Brief | Document ID: RES-RB-5 | Author: Alexandra Behringer
Got Energy?
A Snapshot of 100 Utility Brands
May 19, 2010
We provide an analysis of 100 utility web sites, focusing on themes, tag lines, color, and other brand elements found online.
Content type: Research Brief | Document ID: UCS-RB-8 | Author: Stephanie Spalding
Partnering with Municipalities to Market Efficiency Programs
Lessons Learned from the Palm Desert Partnership Demonstration
May 13, 2010
Learn how Southern California Edison and Southern California Gas Co. benefited from partnering with the City of Palm Desert. We explore the roles and responsibilities of each partner, marketing strategies, and lesson learned.
Content type: Research Brief | Document ID: RES-RB-3 | Author: Yuki Iida
Paradox and Opportunity: Rural and Urban Customer Satisfaction and Attitudes
May 13, 2010
Are there any differences in customer satisfaction ratings and customer attitudes between rural and urban customers, or between residential and commercial customers?
Content type: Ask E Source | Document ID: UCC-AskES-40 | Author: Sarah Weldon and Ethan Brown
Residential Appliance and Equipment Survey: Extended Report
An E Source Market Research Study
April 30, 2010
Did you ever wonder what appliances your customers have in their homes? How many TVs or computers do they have, and what kind? We’ve mined a survey of more than 32,000 U.S. residential customers to give you the answers you need to make the best business decisions for your end users.
Content type: Market Study | Document ID: RES-MRS-AppSat-1 | Author: Ethan Brown
The State of Social Media Marketing
March 31, 2010
Corporate use of social media took off in 2009. But although its popularity has grown over the past year, there are still many questions surrounding social media and its benefits for utilities. We answer your most pressing questions based on our analysis of a large social media marketing study.
Content type: Best Practice | Document ID: UCS-BP-7 | Author: Stephanie Spalding
How Important Is Saving Energy to Consumers?
March 18, 2010
Do you have any recent research that shows what consumers’ attitudes are toward energy efficiency or conservation?
Content type: Ask E Source | Document ID: RES-AskES-14 | Author: Kim Knox
Residential Products and Services
March 2, 2010
What products and services do utilities typically offer to their residential customers? Does offering a variety of products or services affect a utility’s customer satisfaction scores?
Content type: Ask E Source | Document ID: RES-AskES-12 | Author: Stephanie Spalding
Utilities Using Bill-Payment Kiosks
February 8, 2010
Which utilities have self-service kiosks in place, and who are the current kiosk vendors?
Content type: Ask E Source | Document ID: UCC-AskES-34 | Author: Alexandra Behringer and Rich Goodwin
Extra! Extra! Read All About Online Newsletters
December 16, 2009
How are residential customer newsletters presented on utility web sites? Can customers sign up for them online?
Content type: Ask E Source | Document ID: EBiz-AskES-9 | Author: Stephanie Spalding
Fifty Homes in One: Multifamily Efficiency Programs
Results from an E Source Roundtable Discussion
September 28, 2009
Learn how to engage multifamily properties in your energy-efficiency programs. There are savings to be had—but when landlords aren’t responsible for tenants’ bills, and tenants don’t own the property, who do you convince to make the investment?
Content type: Focus Report | Document ID: RES-F-41 | Author: Kelsie Bell
Increasing Marketing Effectiveness for In-Home Residential Audits
Segments, Channels, and Promotion
May 1, 2009
Many utilities want to increase their customers’ participation in residential energy audits. Segmentation can enable utility marketers to take a closer look at who the typical audit customers are, where they live, and how to reach them.
Content type: Service Report | Document ID: RES-20 | Author: Kim Knox
