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How 50 Top Utilities Use Social Media

Key Findings from the E Source 2012 Social Media Survey

April 18, 2012

Utilities continue to realize the value in social media as a marketing, communication, and customer service channel. This report analyzes the results from our 2012 Utility Social Media Survey, the most comprehensive survey in our industry.

Content type: Research Brief | Document ID: ECS-RB-2 | Author: Stephanie Spalding

Communicating Natural Gas Safety

November 29, 2011

What taglines are utilities using to educate their customers about gas safety? Which communications channels are the most effective in getting this messaging out to customers?

Content type: Ask E Source | Document ID: UCS-AskES-21 | Author: Rachel Cooper, Melanie Wemple

Utility Social Media Business Drivers and Trends

May 5, 2011

Find out what customers are using social media, what the business drivers are for utilities, and where the industry is headed.

Content type: Focus Report | Document ID: EBiz-F-34 | Author: Stephanie Spalding

The State of Utility Social Media

Results and Insights from Our 2011 Survey

May 4, 2011

E Source conducted its second national social media survey of utilities in early 2011 to find out more details about utility social media efforts.

Content type: Focus Report | Document ID: UCS-F-7 | Author: Stephanie Spalding

Marketing Demand Response to Residential Customers

A Baltimore Gas and Electric Co. Case Study

December 20, 2010

Utilities are ramping up their demand-response programs and seeking ways to improve marketing effectiveness. Luba Abrams of Baltimore Gas and Electric Co. discussed the utility’s marketing approach for its successful air-conditioner cycling program, PeakRewards, at the 23rd Annual E Source Forum. ...

Content type: Research Brief | Document ID: RES-RB-11 | Author: Alexandra Behringer

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