Prepaid metering can be promoted to all residential customers, but certain segments value different messages delivered through specific channels. Which messaging and communication channels should you be using?

What products and services do utilities typically offer to their residential customers? Does offering a variety of products or services affect a utility’s customer satisfaction scores?

Providing residential customers with useful information about how they use energy may become crucial to keeping those customers happy—or to keeping them at all—as the utility industry becomes more competitive. Bills can be vehicles for demonstrating value and for proving that utilities ...