Schools can be good candidates for participating in demand-response (DR) programs. Incentive payments provide additional funds, participation can improve a school’s image, and educational opportunities can be created by enlisting students’ help in enacting a DR strategy.

The marketing effectiveness of lighting retrofit programs for small and midsize businesses can be improved by targeting the right businesses through multiple channels and with messages that appeal to those business segments.

The market for energy services in the education sector is huge and highly competitive. Although ranking fourth in terms of commercial building stock, educational facilities in both the U.S. and Canada rank second, behind office buildings, in aggregate energy use.