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Who Participates in Residential Energy-Efficiency Programs?
A Look at the Key Drivers
February 12, 2013
E Source’s investigation of energy-efficiency program participation drivers, based on one of the most robust sets of data in the industry, provides utilities with some of the tools and information necessary to achieve better marketing traction and to accelerate program participation.
Content type: Focus Report | Document ID: RES-F-48 | Author: Kim Burke, Rachel Cooper
Key Takeaways from the 2012 Energy Star Partner Meeting
December 3, 2012
Didn’t get to attend this year’s Energy Star Partner Meeting? Never fear—we attended for you! In this seven-minute video, we share some key takeaways, helpful resources and intriguing graphs.
Content type: Research Brief | Document ID: TAS-RB-62 | Author: Andrea Salazar, Lee Hamilton
Energy-Efficiency Segmentation
Results from the Residential Products and Services Survey
June 25, 2010
E Source and Nielsen Claritas surveyed 32,471 respondents in the U.S. about products and services like energy efficiency, rate options, and green energy to better understand residential attitudes, actions, and energy use and identify marketing opportunities for energy-related products and services.
Content type: Research Brief | Document ID: RES-RB-6 | Author: Alexandra Behringer
Marketing Demand Response to Residential Customers: A PG&E Case Study
December 3, 2009
Can you provide a short case study on the methods used by Pacific Gas and Electric to promote the utility’s residential demand-response programs?
Content type: Ask E Source | Document ID: RES-AskES-11 | Author: Alexandra Behringer
Increasing Marketing Effectiveness for In-Home Residential Audits
Segments, Channels, and Promotion
May 1, 2009
Many utilities want to increase their customers’ participation in residential energy audits. Segmentation can enable utility marketers to take a closer look at who the typical audit customers are, where they live, and how to reach them.
Content type: Service Report | Document ID: RES-20 | Author: Kim Knox
The Importance of Energy Efficiency to Home-Buyers
September 17, 2008
How important is the energy efficiency of a home in the decision-making process of home buyers?
Content type: Ask E Source | Document ID: RES-AskES-1a | Author: Kim Knox
Boosting Residential Marketing Effectiveness with Customer Research
A Weapon of Mass-Market Success
January 1, 2008
Utility marketers and program managers are seeking higher penetration rates for a variety of programs, products, and services. Faced with tight budgets, marketing managers may tend to rely on low-cost marketing tactics like direct mail. However, "low cost" typically means low effectiveness.
Content type: Focus Report | Document ID: RES-F-25 | Author: Richard A. Wight
Who Participates in DSM Programs?
August 1, 2007
Who signs up for efficiency and load management programs? Survey data from 156,000 households across the U.S. reveal some surprising results.
Content type: Focus Report | Document ID: RES-F-21 | Author: Paul Komor
2003 Small Business Market Assessment Survey
November 1, 2003
This study was designed to help energy providers better understand the needs and expectations of small business customers. Our research has made it possible to better understand how customer segments perceive their energy provider, identify those most likely to participate in energy-efficiency programs ...
Content type: Research, Service Report | Document ID: SB-19 | Author: Clay Fong
