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Who Participates in Residential Energy-Efficiency Programs?
A Look at the Key Drivers
February 12, 2013
E Source’s investigation of energy-efficiency program participation drivers, based on one of the most robust sets of data in the industry, provides utilities with some of the tools and information necessary to achieve better marketing traction and to accelerate program participation.
Content type: Focus Report | Document ID: RES-F-48 | Author: Kim Burke, Rachel Cooper
Great Minds Think Electric: Highlights from the 26th Annual Electric Vehicle Symposium
August 28, 2012
The electric vehicle (EV) has finally come of age. Or at least, that’s what EV industry insiders are all abuzz about.
Content type: Research Brief | Document ID: TAS-RB-55 | Author: Bryan Jungers
Marketing Dynamic Pricing: Three Residential Case Studies
August 1, 2012
Can utilities successfully drive enrollment in dynamic-pricing programs and help their customers succeed in them? This report contains messaging, targeting, channel-usage, and education lessons from three residential case studies: Gulf Power, Pacific Gas and Electric Co., and Toronto Hydro-Electric System. ...
Content type: Focus Report | Document ID: RES-F-45 | Author: Rob Hall
Multicultural Marketing and Outreach
How Engaging Key Ethnicities Will Grow Utility Program Participation
June 6, 2012
Over the past decade, utilities have realized that to succeed in a multicultural marketplace, they need effective marketing tactics that establish trust and loyalty among their ethnic customers and that result in increased program participation and customer satisfaction.
Content type: Focus Report | Document ID: RES-F-43 | Author: Paula Aven Gladych, Chris Connolly
Cooling Attitudes Toward Global Warming?
A Meta-Analysis of Survey Data
June 15, 2011
E Source conducted a meta-review of various surveys about global warming, finding that these attitudes are not cooling as much as reported in 2008 and 2009, segmentation is a critical variable, and utilities have opportunities to provide education customers want about climate change.
Content type: Research Brief | Document ID: UCS-RB-13 | Author: Dulcey Simpkins
Selecting the Right Tool for the Job: Designing Customer Surveys to Reveal In-Home EUD Preferences
July 1, 2010
We’re developing a user questionnaire about feedback, including in-home energy-use displays (EUDs). Can you recommend any questions that we should include to help us understand our customers’ knowledge of feedback devices and options and their attitudes toward them?
Content type: Ask E Source | Document ID: IGS-AskES-13 | Author: Dulcey Simpkins
Energy-Efficiency Segmentation
Results from the Residential Products and Services Survey
June 25, 2010
E Source and Nielsen Claritas surveyed 32,471 respondents in the U.S. about products and services like energy efficiency, rate options, and green energy to better understand residential attitudes, actions, and energy use and identify marketing opportunities for energy-related products and services.
Content type: Research Brief | Document ID: RES-RB-6 | Author: Alexandra Behringer
Who Buys Green Power and Carbon Offsets?
How to Reach Your Target Market
January 20, 2010
Who buys green power and carbon offsets? We identify the demographics, lifestyles, and buying behaviors of the residential customers most likely to enroll in utility green pricing and carbon offset programs. We also cover the best and most cost-effective marketing strategies, channels, and messages.
Content type: Service Report | Document ID: RES-23 | Author: Kim Knox
Marketing Load Management
Results from a Residential Market Research Survey
July 31, 2009
A large market research study points out the most promising ways of promoting residential load management, including co-marketing opportunities and customer preferences.
Content type: Focus Report | Document ID: RES-F-34 | Author: Chad Garrett
Increasing Marketing Effectiveness for In-Home Residential Audits
Segments, Channels, and Promotion
May 1, 2009
Many utilities want to increase their customers’ participation in residential energy audits. Segmentation can enable utility marketers to take a closer look at who the typical audit customers are, where they live, and how to reach them.
Content type: Service Report | Document ID: RES-20 | Author: Kim Knox
Increasing Marketing Effectiveness for CFL Programs
Segments, Channels, and Promotion
June 1, 2008
This report paints a picture of the ultimate compact fluorescent lamp (CFL) marketing plan. Find out who actually participates in CFL programs and how you can more effectively target your marketing to increase your return on investment.
Content type: Service Report | Document ID: RES-19 | Author: Stephanie Cary
Boosting Residential Marketing Effectiveness with Customer Research
A Weapon of Mass-Market Success
January 1, 2008
Utility marketers and program managers are seeking higher penetration rates for a variety of programs, products, and services. Faced with tight budgets, marketing managers may tend to rely on low-cost marketing tactics like direct mail. However, "low cost" typically means low effectiveness.
Content type: Focus Report | Document ID: RES-F-25 | Author: Richard A. Wight
Who Participates in DSM Programs?
August 1, 2007
Who signs up for efficiency and load management programs? Survey data from 156,000 households across the U.S. reveal some surprising results.
Content type: Focus Report | Document ID: RES-F-21 | Author: Paul Komor
2004 Small & Midsize Business Market Assessment Survey
March 1, 2005
Besides looking at customer perceptions and satisfaction relating to their energy provider, this year’s small and midsize business survey delves into decision-making structures in this market segment. It is especially difficult to navigate among landlords, tenants, and property managers to determine ...
Content type: Research, Service Report | Document ID: SMB-25 | Author: Clay Fong
Small Business Energy Trends: 2002 Survey
November 1, 2002
This year’s survey of more than 1,000 small businesses in Canada and the U.S. underscores the inherent challenges in this market. Energy isn’t often on the radar screen for small businesses, who, according to this year’s results, feel neglected, as evidenced by their low perceptions of utilities. ...
Content type: Research, Service Report | Document ID: SB-16 | Author: Clay Fong
Small Business Energy Trends: 2001 Survey
December 1, 2001
This third annual report on small business energy trends tracks the energy use trends, perceptions, needs, and preferences of small business decision-makers in the U.S. and Canada. New high-level questions this year addressed businesses’ overall feelings toward their electricity provider and perceptions ...
Content type: Research, Service Report | Document ID: SB-12 | Author: Tertia Speiser, Clay Fong
Small Business Energy Trends: 2000 Survey
April 1, 2001
Internet use among small businesses doubled between 1999 and 2000. Surprised? Probably not, but according to the results of an E source’s 2000 survey, an update of our 1999 survey, small commercial and industrial operators increasingly rely on the Web for communications, marketing, and procuring goods ...
Content type: Research, Service Report | Document ID: SB-8 | Author: Clay Fong, Chrissy Smiley
Small Business Energy Trends: 1999 Survey
December 1, 1999
Generally, small business owners view energy service providers (ESPs) solely as energy commodity providers; they look elsewhere for value-added services. Our survey of 900 North American small business owners analyzes their purchasing habits to determine their preferences for various commodity and service ...
Content type: Research, Service Report | Document ID: SB-4 | Author: Kevin Cooney, Scott Daily, Clay Fong
