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Who Participates in Residential Energy-Efficiency Programs?
A Look at the Key Drivers
February 12, 2013
E Source’s investigation of energy-efficiency program participation drivers, based on one of the most robust sets of data in the industry, provides utilities with some of the tools and information necessary to achieve better marketing traction and to accelerate program participation.
Content type: Focus Report | Document ID: RES-F-48 | Author: Kim Burke, Rachel Cooper
Data Center Demand-Response Strategies
An E Source Sound Bite
February 7, 2013
Demand response for data centers can be a bit of a challenge. In this sound bite, we go over nine different strategies for shedding load in this growing customer segment.
Content type: Research Brief | Document ID: TAS-RB-64 | Author: Andrea Salazar
Healthcare
February 15, 2010 | Updated: January 18, 2013
What are the primary energy uses in healthcare facilities and what are the best bets for energy savings? This Snapshot provides these answers and discusses hot button trends and ways for utilities to work with healthcare facilities.
Content type: Sector Snapshot | Document ID: MAS-S-23 | Author: Chad Garrett
Restaurants
June 22, 2009 | Updated: November 1, 2012
Utility account managers often overlook the food service sector despite the energy intensity of food service operations. E Source Sector Snapshots provide account managers and program designers an opportunity to brush up on industry trends from the owner’s and facility manager’s perspective. ...
Content type: Sector Snapshot | Document ID: MAS-S-22 | Author: Yuki Iida
Marketing Dynamic Pricing: Three Residential Case Studies
August 1, 2012
Can utilities successfully drive enrollment in dynamic-pricing programs and help their customers succeed in them? This report contains messaging, targeting, channel-usage, and education lessons from three residential case studies: Gulf Power, Pacific Gas and Electric Co., and Toronto Hydro-Electric System. ...
Content type: Focus Report | Document ID: RES-F-45 | Author: Rob Hall
Multicultural Marketing and Outreach
How Engaging Key Ethnicities Will Grow Utility Program Participation
June 6, 2012
Over the past decade, utilities have realized that to succeed in a multicultural marketplace, they need effective marketing tactics that establish trust and loyalty among their ethnic customers and that result in increased program participation and customer satisfaction.
Content type: Focus Report | Document ID: RES-F-43 | Author: Paula Aven Gladych, Chris Connolly
Residential Energy-Use Study 2012
March 2, 2012
Who are your residential customers? To find out, E Source partnered with The Nielsen Company on Nielsen’s 2009, 2010, and 2011 annual market research surveys of 32,000 U.S. households.
Content type: Market Study | Document ID: RES-MRS-EnergyUse-12 | Author: Rachel Cooper
Office Buildings
October 17, 2011
Office buildings account for 22 percent of energy use by U.S. commercial buildings. In a challenging real estate market, utilities can help property managers fill vacancies by making their properties more attractive and green while advancing their demand-side management goals.
Content type: Sector Snapshot | Document ID: BAM-S-3 | Author: Dulcey Simpkins
Update on Bill Design
August 1, 2008 | Updated: October 12, 2011
We are preparing to redesign our utility bill statement. Where can I find sample bills used by other utilities? Have you seen any new features for paper bills since the last E Source report on this subject?
Content type: Ask E Source | Document ID: RES-AskES-3b | Author: Gwen Farnsworth
Cooling Attitudes Toward Global Warming?
A Meta-Analysis of Survey Data
June 15, 2011
E Source conducted a meta-review of various surveys about global warming, finding that these attitudes are not cooling as much as reported in 2008 and 2009, segmentation is a critical variable, and utilities have opportunities to provide education customers want about climate change.
Content type: Research Brief | Document ID: UCS-RB-13 | Author: Dulcey Simpkins
Residential Energy-Use Study 2011
March 21, 2011
Who are your residential customers? To find out, E Source partnered with The Nielsen Company on Nielsen's 2009 and 2010 annual market research surveys of 32,000 U.S. households.
Content type: Market Study | Document ID: RES-MRS-EnergyUse-11 | Author: Ethan Brown and Todd Camnitz
Perspectives of Corporate Versus Local Energy Managers
Comparisons from the 2010 Gap and Priority Benchmark Survey
January 21, 2011
We contrast the perspectives of local versus corporate energy managers regarding their satisfaction with their utilities and utility account representatives.
Content type: Research Brief | Document ID: BMS-RB-10 | Author: Chad Garrett
Marketing Demand Response to Residential Customers
A Baltimore Gas and Electric Co. Case Study
December 20, 2010
Utilities are ramping up their demand-response programs and seeking ways to improve marketing effectiveness. Luba Abrams of Baltimore Gas and Electric Co. discussed the utility’s marketing approach for its successful air-conditioner cycling program, PeakRewards, at the 23rd Annual E Source Forum. ...
Content type: Research Brief | Document ID: RES-RB-11 | Author: Alexandra Behringer
Residential Appliance and Equipment Survey: Summary Report
August 12, 2010
Did you ever wonder what appliances your customers have in their homes? How many TVs or computers do they have, and what kind? We’ve mined a survey of more than 32,000 U.S. residential customers to give you the answers you need to make the best business decisions for your end users.
Content type: Service Report | Document ID: RES-24-AppSat1 | Author: Ethan Brown
Residential Products and Services Survey: Summary Report
August 12, 2010
Do you wish you knew which of your products, services, and programs your customers are most enthusiastic about? We’ve taken results from a survey of over 32,000 residential U.S. customers and filtered it to just what you want to know.
Content type: Service Report | Document ID: RES-25-ProdServ1 | Author: Ethan Brown and Bill LeBlanc
Residential Products and Services Survey: Extended Report
An E Source Market Research Study
July 19, 2010
Do you wish you knew which of your products, services, and programs your customers are most enthusiastic about? We’ve taken results from a survey of over 32,000 residential U.S. customers and filtered it to just what you want to know.
Content type: Market Study | Document ID: RES-MRS-ProdServ-1 | Author: Ethan Brown and Bill LeBlanc
Social Marketing Insights from the Experts
Highlights from the E Source Let’s Get Social Conference
July 14, 2010
We highlight the social marketing presentations from the 2010 E Source Let’s Get Social conference. Speakers discussed innovative social marketing campaigns, how market research informs successful branding and program execution, and how to measure energy savings from behavior-change programs.
...
Content type: Research Brief | Document ID: RES-RB-4 | Author: Kim Knox
Energy-Efficiency Segmentation
Results from the Residential Products and Services Survey
June 25, 2010
E Source and Nielsen Claritas surveyed 32,471 respondents in the U.S. about products and services like energy efficiency, rate options, and green energy to better understand residential attitudes, actions, and energy use and identify marketing opportunities for energy-related products and services.
Content type: Research Brief | Document ID: RES-RB-6 | Author: Alexandra Behringer
The Rural Large Business Opportunity: Use High Satisfaction with Account Reps to Drive Overall Satisfaction
June 23, 2010
Are there any differences in customer satisfaction ratings and attitudes between rural and urban large business customers?
Content type: Ask E Source | Document ID: BMS-AskES-11 | Author: Sarah Weldon and Ethan Brown
Electronic Plug Loads Keep on Growing
Results from the Residential Appliance and Equipment Survey
June 4, 2010
Electronic plug loads are the fastest-growing category of household energy use. A 2009 Nielsen Claritas survey of 32,471 U.S. consumers indicates that age, number of household members, and income are important predictors of the number of plug loads in residential households.
Content type: Research Brief | Document ID: RES-RB-5 | Author: Alexandra Behringer
Residential Appliance and Equipment Survey: Extended Report
An E Source Market Research Study
April 30, 2010
Did you ever wonder what appliances your customers have in their homes? How many TVs or computers do they have, and what kind? We’ve mined a survey of more than 32,000 U.S. residential customers to give you the answers you need to make the best business decisions for your end users.
Content type: Market Study | Document ID: RES-MRS-AppSat-1 | Author: Ethan Brown
Communicating with Customers About Payment Assistance Programs
Entergy's Outreach Efforts
December 10, 2009
Entergy faces a particularly daunting challenge: More than 25 percent of its residential customers qualify for hardship assistance. Because providing assistance information is critical, the utility uses a blend of traditional and nontraditional outreach efforts to communicate with its customers.
Content type: Research Brief | Document ID: UCS-RB-6 | Author: Alexandra Behringer
Marketing Appliance Recycling Programs
Results from an E Source Roundtable Discussion
November 18, 2009
In August 2009, E Source convened a Roundtable Discussion with representatives from Southern California Edison, Commonwealth Edison, and Ontario Power Authority to learn how they promote their appliance recycling programs. Our panel discussed the role of third-party contractors, marketing approaches, ...
Content type: Focus Report | Document ID: RES-F-40 | Author: Alexandra Behringer
Marketing Residential Dynamic Pricing
Results from an E Source Roundtable Discussion
October 5, 2009
Many utilities have experimented with residential dynamic electricity pricing over the past decade, but mostly through pilot programs with limited numbers of participants. As more utilities begin offering dynamic rates, effective marketing will be one key to a successful program.
Content type: Focus Report | Document ID: RES-F-35 | Author: Chad Garrett
How Do Utilities Use Personas?
October 2, 2009
What is a persona? We are interested in general resources on this topic as it relates to utilities, as well as more specific information on how utilities can use personas to aid web site design.
Content type: Ask E Source | Document ID: EBiz-AskES-8 | Author: Alexandra Behringer
Mobile Internet Users
September 4, 2009
What is the adoption rate for mobile Internet use and who are mobile Internet users? Is this something utilities need to be addressing?
Content type: Ask E Source | Document ID: EBiz-AskES-4 | Author: Florence Connally
Marketing Load Management
Results from a Residential Market Research Survey
July 31, 2009
A large market research study points out the most promising ways of promoting residential load management, including co-marketing opportunities and customer preferences.
Content type: Focus Report | Document ID: RES-F-34 | Author: Chad Garrett
Marketing AC Cycling Programs to SMB Customers
May 13, 2009
What messages do utility air-conditioning cycling programs use in marketing to small and midsize business (SMB) customers? Do any programs adapt the message for different SMB sectors?
Content type: Ask E Source | Document ID: SMB-AskES-6b | Author: Alexandra Behringer and Chad Garrett
Increasing Marketing Effectiveness for In-Home Residential Audits
Segments, Channels, and Promotion
May 1, 2009
Many utilities want to increase their customers’ participation in residential energy audits. Segmentation can enable utility marketers to take a closer look at who the typical audit customers are, where they live, and how to reach them.
Content type: Service Report | Document ID: RES-20 | Author: Kim Knox
Marketing Appliance and HVAC Protection Plans
Results from an E Source Roundtable Discussion
March 16, 2009
Many utilities have found success by offering residential customers service contracts or warranty plans for appliances and HVAC equipment. Such products can provide residential customers with peace of mind by preventing unforeseen expenses, which can be valuable during financially troubled times. In ...
Content type: Focus Report | Document ID: RES-F-32 | Author: Alexandra Behringer
