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Topic: Channels & partnerships 
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Nashville Under Water
Crisis Communications During a Flood
July 23, 2010
In the spring of 2010, Nashville, Tennessee was hit with a powerful storm that flooded the city and created widespread electricity outages. Laurie Parker of Nashville Electric Service (NES) shares with us how social media helped NES communicate to customers and the media during the crisis.
Content type: Research Brief | Document ID: UCS-RB-12 | Author: Stephanie Spalding
Partnering with Municipalities to Market Efficiency Programs
Lessons Learned from the Palm Desert Partnership Demonstration
May 13, 2010
Learn how Southern California Edison and Southern California Gas Co. benefited from partnering with the City of Palm Desert. We explore the roles and responsibilities of each partner, marketing strategies, and lesson learned.
Content type: Research Brief | Document ID: RES-RB-3 | Author: Yuki Iida
Low-Income Weatherization Marketing and Outreach
Results from an E Source Roundtable Discussion
April 28, 2010
Representatives from Xcel Energy, Progress Energy, and the Baltimore Neighborhood Energy Challenge discuss how they conduct marketing and outreach for their low-income weatherization programs. Topics addressed include multilingual marketing, social marketing, and education.
Content type: Focus Report | Document ID: RES-F-36 | Author: Florence Connally
The State of Social Media Marketing
March 31, 2010
Corporate use of social media took off in 2009. But although its popularity has grown over the past year, there are still many questions surrounding social media and its benefits for utilities. We answer your most pressing questions based on our analysis of a large social media marketing study.
Content type: Best Practice | Document ID: UCS-BP-7 | Author: Stephanie Spalding
“Ding Dong, Energy Services Calling”
Engaging Customers Through Neighborhood Blitzes
March 23, 2010
Many utilities are using neighborhood blitzes to directly install energy-saving measures in specific neighborhoods. This approach was typically deployed in low-income areas, but some utilities and community groups are looking to bring these programs to neighborhoods with more diverse income levels.
Content type: Focus Report | Document ID: RES-F-42 | Author: John Egan
Utilities Using Bill-Payment Kiosks
February 8, 2010
Which utilities have self-service kiosks in place, and who are the current kiosk vendors?
Content type: Ask E Source | Document ID: UCC-AskES-34 | Author: Alexandra Behringer and Rich Goodwin
Communicating with Customers About Payment Assistance Programs
Entergy's Outreach Efforts
December 10, 2009
Entergy faces a particularly daunting challenge: More than 25 percent of its residential customers qualify for hardship assistance. Because providing assistance information is critical, the utility uses a blend of traditional and nontraditional outreach efforts to communicate with its customers.
Content type: Research Brief | Document ID: UCS-RB-6 | Author: Alexandra Behringer
