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Strategies for C&I Demand Response: Overview
September 1, 2008 | Updated: April 11, 2012
Understanding the unique characteristics of commercial and industrial (C&I) facilities helps utilities approach the right customers and ensures broad and sustained participation in demand-response programs.

Content type: Research Brief  |  Document ID: TAS-RB-1  |  Author: Christie Rewey

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Small Businesses Go Retro
Achieving Greater Penetration for Lighting Retrofit Programs
September 1, 2008
The marketing effectiveness of lighting retrofit programs for small and midsize businesses can be improved by targeting the right businesses through multiple channels and with messages that appeal to those business segments.

Content type: Service Report  |  Document ID: SMB-29  |  Author: Chad Garrett

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