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Topic: Segmentation 
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Identifying Customer Service Segments in the Small Business Marketplace
November 1, 2002
To help utilities and energy service providers (ESPs) focus more efficiently on serving their small business customers, E Source identified key service-based segments, profiling each segment so that it can be easily identified by an ESP’s customer service managers, allowing them to more accurately ...
Content type: Market Study | Document ID: MCS-SB-02-2A | Author: Tia Hensler, David Seiferth
Identifying Energy-Efficiency and Load Management Segments in the Small Business Marketplace
October 1, 2002
To help utilities and energy service providers focus more efficiently on serving their small business customers, E Source defined customer segments based on attitudes about energy usage. Utilities will be able to identify these groups within their own customer base, learn which messages work best with ...
Content type: Market Study | Document ID: MCS-SB-02-1A | Author: Tia Hensler, Denise Miller, and David Seiferth
Identifying Key Energy-Efficiency and Load Management Segments in the Residential Marketplace
September 1, 2002
In this report, E Source identifies key service-based segments among residential customers, profiling each segment so it can be easily identified by an energy service provider’s customer service or marketing manager, allowing them to more accurately target communications and service offerings. ...
Content type: Market Study | Document ID: MCS-RES-02-1A | Author: Tia Hensler, David Seiferth
Identifying Key Customer Service Segments in the Residential Marketplace
August 1, 2002
In this report, E Source identifies key service-based segments among residential customers, profiling each segment so it can be easily identified by an energy service provider’s customer service or marketing manager, allowing them to more accurately target communications and service offerings. ...
Content type: Market Study | Document ID: MCS-RES-02-2A | Author: Tia Hensler, David Seiferth
