Corporate use of social media took off in 2009. But although its popularity has grown over the past year, there are still many questions surrounding social media and its benefits for utilities. We answer your most pressing questions based on our analysis of a large social media marketing study.

Social media presents daunting internal and external challenges for utilities. Dan Kolbet, social media communications manager for Avista Utilities, shares insights on why and what he did to push social media into a primetime communications channel at Avista and what results he’s seen so far.