Resource Center
Welcome to the E Source Resource Center, which provides easy access to our comprehensive library of research, analysis, and tools.To make the most of your search, check out our
tips for finding content. Filters Topic: Marketing & Communications  (remove) Topic: Channels & partnerships (remove) Topic: Strategic issues (remove) Content type: Research (remove) Content type: Research Brief (remove) Results
Communicating with Customers About Payment Assistance Programs
Entergy's Outreach Efforts
December 10, 2009
Entergy faces a particularly daunting challenge: More than 25 percent of its residential customers qualify for hardship assistance. Because providing assistance information is critical, the utility uses a blend of traditional and nontraditional outreach efforts to communicate with its customers.
Content type: Research Brief | Document ID: UCS-RB-6 | Author: Alexandra Behringer  
  Marketing & Communications (1) x Channels & partnerships (1) x Utility Management (1) Strategic issues (1) x |
