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Best in Show: Georgia Power's Creative Canine Ad Campaign
July 25, 2012
Can you provide some behind-the-scenes details about Georgia Power’s creative ad campaign featuring dogs as energy auditors and energy-efficiency educators?
Content type: Ask E Source | Document ID: RES-AskES-21 | Author: Katie Ruiz
Is My New Electricity Meter Safe?
October 20, 2011
Do you have customers who are concerned about the potential health impacts of radiofrequency emissions from smart meters? Our Customer Direct pamphlet takes a look at the research and explains why such concerns don't appear to be well founded.
Content type: ESCD Pamphlet | Document ID: IGS-P-2-ESCD | Author: Essie Snell
Commercial Property Managers
August 17, 2011
Engaging commercial property managers allows a utility to focus marketing, outreach, and program implementation efforts on decision-makers that have the ability to influence the energy consumption of a large amount of commercial building space.
Content type: Channel Snapshot | Document ID: BAM-S-11 | Author: Melanie Wemple
Best Practices in Energy Marketing
UMC 2011 Presentation
April 5, 2011
The sale of green power has historically been an area of innovation in utility marketing. You’ll hear from one of the U.S.’s leading green power marketers about what it takes to convince customers to go renewable. We’ll also hear from a social marketing expert about two exciting regional ...
Content type: Slides, Utility Marketing Conference | Author: Adam Capage
Nashville Under Water
Crisis Communications During a Flood
July 23, 2010
In the spring of 2010, Nashville, Tennessee was hit with a powerful storm that flooded the city and created widespread electricity outages. Laurie Parker of Nashville Electric Service (NES) shares with us how social media helped NES communicate to customers and the media during the crisis.
Content type: Research Brief | Document ID: UCS-RB-12 | Author: Stephanie Spalding
Energy Price Guidance
An Innovative Price Communication Strategy
July 16, 2010
Are there any new and innovative ways that utilities are communicating with their customers about rate cases?
Content type: Ask E Source | Document ID: UCS-AskES-17 | Author: Maggie Boys
Paradox and Opportunity: Rural and Urban Customer Satisfaction and Attitudes
May 13, 2010
Are there any differences in customer satisfaction ratings and customer attitudes between rural and urban customers, or between residential and commercial customers?
Content type: Ask E Source | Document ID: UCC-AskES-40 | Author: Sarah Weldon and Ethan Brown
The State of Social Media Marketing
March 31, 2010
Corporate use of social media took off in 2009. But although its popularity has grown over the past year, there are still many questions surrounding social media and its benefits for utilities. We answer your most pressing questions based on our analysis of a large social media marketing study.
Content type: Best Practice | Document ID: UCS-BP-7 | Author: Stephanie Spalding
Utilities Using Bill-Payment Kiosks
February 8, 2010
Which utilities have self-service kiosks in place, and who are the current kiosk vendors?
Content type: Ask E Source | Document ID: UCC-AskES-34 | Author: Alexandra Behringer and Rich Goodwin
Smart Communications for Deploying Smart Meters
Web Conference
December 8, 2009
Before deploying your smart grid program you should craft a well-formulated communication plan. Learn about the best smart grid communication strategies, collateral materials, and messages that will help you inform your customers and avoid headaches.
Play audio and video (streaming video)
Download presentation (PDF)
Content type: Web Conference | Document ID: UCS-WC-12-09-AMIComm | Author: Bill LeBlanc
Smart Communications for Deploying Smart Meters
Slides
December 8, 2009
These are the web conference slides.
Content type: Slides | Document ID: UCS-WC-12-09-AMIComm-SL | Author: Bill LeBlanc
Smart Communications for Deploying Smart Meters
Recording
December 8, 2009
This is the web conference recording.
Content type: Recording | Document ID: UCS-WC-12-09-AMIComm-R | Author: Bill LeBlanc
Planned Outage Communications
October 12, 2009
How do utilities communicate planned outages to their customers?
Content type: Ask E Source | Document ID: UCS-AskES-10 | Author: Stephanie Cary
Partnering with Cities
October 6, 2009
A new trend in utility-city partnerships is to align demand-side management programs with a local climate action plan. E Source explores the Palm Desert Energy Partnership and the Chicago Climate Action Plan, including partnership framework, program design, results, and lessons learned.
Content type: Focus Report | Document ID: EDRP-F-36 | Author: Yuki Iida
How Do Utilities Use Personas?
October 2, 2009
What is a persona? We are interested in general resources on this topic as it relates to utilities, as well as more specific information on how utilities can use personas to aid web site design.
Content type: Ask E Source | Document ID: EBiz-AskES-8 | Author: Alexandra Behringer
Fifty Homes in One: Multifamily Efficiency Programs
Results from an E Source Roundtable Discussion
September 28, 2009
Learn how to engage multifamily properties in your energy-efficiency programs. There are savings to be had—but when landlords aren’t responsible for tenants’ bills, and tenants don’t own the property, who do you convince to make the investment?
Content type: Focus Report | Document ID: RES-F-41 | Author: Kelsie Bell
Leveraging Local Climate Policies to Meet DSM Goals
Web Conference
July 30, 2009
Find out how to collaborate with local governments that have launched climate programs and hear how some utilities are benefitting from having them as partners for their demand-side management (DSM) programs.
Play audio and video (streaming video)
Download Presentation (1300 KB PDF)
Content type: Web Conference | Document ID: CAS-WC-7-09-LocalPol | Author: Rachel Reiss Buckley
Leveraging Local Climate Policies to Meet DSM Goals
Recording
July 30, 2009
This is the web conference recording.
Content type: Recording | Document ID: CAS-WC-7-09-LocalPol-R | Author: Rachel Reiss Buckley
Leveraging Local Climate Policies to Meet DSM Goals
Slides
July 30, 2009
These are the web conference slides.
Content type: Slides | Document ID: CAS-WC-7-09-LocalPol-SL | Author: Rachel Reiss Buckley
50 Homes in One: Multifamily Efficiency Programs
Web Conference
July 8, 2009
How do you engage multifamily properties in your energy-efficiency programs? There are significant savings to be had, but when landlords aren’t responsible for tenants’ energy bills and tenants don’t own the property, who do you convince to make the investment?
Play audio and video (streaming video).
Download Presentation (521 KB PDF)
Content type: Web Conference | Document ID: EDRP-WC-7-09-MFProg | Author: Rachel Reiss Buckley
50 Homes in One: Multifamily Efficiency Programs
July 8, 2009
This is the web conference recording.
Content type: Recording | Document ID: EDRP-WC-7-09-MFProg-R | Author: Rachel Reiss Buckley
50 Homes in One: Multifamily Efficiency Programs
July 8, 2009
These are the web conference slides.
Content type: Slides | Document ID: EDRP-WC-7-09-MFProg-SL | Author: Rachel Reiss Buckley
Two New Tools to Help You and Your Business Customers
May 18, 2009
Get actionable data you can use to improve business customer satisfaction and account management effectiveness. Find out about two new E Source tools that will help you determine whether you are meeting the needs of your business customers.
Content type: Slides | Document ID: BMS-WC-5-7-09_2NewTools.pdf | Author: Mike Hildebrand
Next Steps: Ramping Up Your Efficiency Portfolio
April 3, 2009
Have you been through a “first launch” of efficiency and need to expand your offerings? Unsure of what the next steps are? Whether you are adding new or expanding existing programs, this report describes the most common steps utilities take to enhance start-up efficiency portfolios.
Content type: Focus Report | Document ID: EDRP-F-30 | Author: Kelsie Bell
American Recovery and Reinvestment Act of 2009: How Its Provisions Affect Utilities
Web Conference
March 12, 2009
The newly signed American Recovery and Reinvestment Act allocates over $41 billion to energy-related provisions, including renewable energy production and energy-efficiency measures for public buildings. Join us to learn how this legislation could affect you and your utility.
Play audio and video (streaming video)
Download Presentation (1339 KB PDF)
Content type: Web Conference | Document ID: SMB-WC-3-09-ARRA | Author: Kathleen Burns
American Recovery and Reinvestment Act of 2009: How Its Provisions Affect Utilities
Slides
March 12, 2009
These are the web conference slides.
Content type: Slides | Document ID: SMB-WC-3-09-ARRA-SL | Author: Kathleen Burns
American Recovery and Reinvestment Act of 2009: How Its Provisions Affect Utilities
Recording
March 12, 2009
This is the web conference recording.
Content type: Recording | Document ID: SMB-WC-3-09-ARRA-R | Author: Kathleen Burns
Leadership in Gas Efficiency Programs
Results from an E Source Roundtable Discussion
December 1, 2008
Rising energy prices and increasing utility bills, coupled with the financial, environmental, and reputational costs of building new utility infrastructure or acquiring new supplies of gas or electricity, are shining a bright light on the significance of energy efficiency and conservation.
Content type: Focus Report | Document ID: SMB-F-18 | Author: Gregg Eisenberg
Does Customer Satisfaction Really Matter?
October 1, 2008
We operate in a traditionally regulated state market where customers don’t get to shop around for an alternate utility supplier. Why should customer satisfaction matter to our utility?
Content type: Ask E Source | Document ID: UCS-AskES-3b | Author: John Egan
How Communicators Can Manage the Utility Customer Experience
October 1, 2008
I’ve been hearing a new term, “customer experience,” in company meetings and at conferences. What does the customer experience mean for utility customers, and what can utility communicators do to improve it?
Content type: Ask E Source | Document ID: UCS-AskES-3c | Author: John Egan
