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NEW!
Social Media Leaders Group Call - June 2013
June 27, 2013
Join us for an open discussion of issues facing the utility social media teams with respected industry peers in a secure, vendor-free environment.
Content type: Leadership Call | Document ID: ECS-LC-2013-06-SocialMedia | Author: Rich Goodwin
NEW!
The State of Utility Social Media in 2013
June 5, 2013
The 2013 Utility Social Media Survey results are in! Each year we survey more than 50 top utilities to find out how they address social media budgets, staffing, business cases, goals, reporting, and numerous other critical issues that face utility social media teams. Join us to hear the results.
Content type: Web Conference | Document ID: ECS-WC-2013-06-SocialMedia | Author: Matthew Burks and Justin Rickard
Segmentation & Targeting Leaders Group Call – May 2013
May 29, 2013
The Segmentation & Targeting Leaders Group Call is a quarterly, highly interactive, discussion-based conference call with utility leaders from across North America. Call participants discuss current issues, pressing questions, and various ideas with their peers.
Content type: Leadership Call | Document ID: RES-LC-2013-05-SegTarg | Author: Aleana Reeves
B2B Marketing Leaders Group Call – May 2013
Improving Business Program Conversion Rates
May 14, 2013
This call focuses on boosting business program conversation rates.
Content type: Leadership Call | Document ID: BMS-LC-2013-05-B2B | Author: Chad Garrett
NEW!
Developing Your Marketing Plan
May 14, 2013
May 2013 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES-SE-5-13
NEW!
Is It Time for Marketing to Look in the Mirror?
Chasing Our Tails, Peeking Out the Window, and Soul-Searching
May 13, 2013
I’m the newest E Source team member, and I’m writing this blog on my ninth day on the job. I'm a research practice director who helps serve our members with their customer experience and marketing needs. I was selected for the position because I bring experience from outside the utility industry. ...
Content type: E Source Blog | Document ID: ES-Blog-5-13-13-Marketing-Mirror | Author: Peter Haid - Research Practice Director, Customer Experience & Marketing
Results from the Utility Marketing Conference
April 18, 2013
April 2013 issue of the E Source Business Market newsletter.
Content type: Service E-mail | Document ID: BMS_SE_4-18-13
One-Page Marketing Plan
Nine Simple Steps to Writing a Powerful, Customer-Oriented, Actionable Plan
April 17, 2013
We often receive questions about developing a utility marketing plan, so we’ve updated our nine-step process for creating a simple one-page template to help guide you in creating a customer-oriented, actionable plan for all your marketing campaigns.
Content type: Research Brief | Document ID: RES-RB-26 | Author: Beth Hartman, Matthew Joyce
Are You Wasting Money on Marketing?
April 15, 2013
April 2013 issue of the E Source Residential Market Service newsletter.
Content type: Service E-mail | Document ID: RES_SE_4-9-13
The Power of Partnerships: Lessons Learned Through Innovation
UMC 2013 presentation
April 4, 2013
Sometimes the most effective way to reach your target customers is to let someone else do it for you! More utilities are leveraging the power of existing networks to help get their message across to a diverse audience. We’ll hear about some creative partnerships that can serve as successful models ...
Content type: Slides | Author: Ted Flanigan
Clinton Climate Initiative: Building Retrofit Program
UMC 2013 presentation
April 4, 2013
Sometimes the most effective way to reach your target customers is to let someone else do it for you! More utilities are leveraging the power of existing networks to help get their message across to a diverse audience. We’ll hear about some creative partnerships that can serve as successful models ...
Content type: Slides | Author: Martha Jane Murray
Analytics to Scale Commercial Efficiency
UMC 2013 Presentations
April 4, 2013
Using a lively, competitive format often seen in venture-capital circles, five start-up marketing product concepts and business plans will be presented to our panel of utility experts. After short presentations, these entrepreneurs will be grilled by our panelists and the audience. Ultimately, based ...
Content type: Slides | Author: Richard Huntley
Energy-Smart Customer Engagement
UMC 2013 presentation
April 4, 2013
Using a lively, competitive format often seen in venture-capital circles, five start-up marketing product concepts and business plans will be presented to our panel of utility experts. After short presentations, these entrepreneurs will be grilled by our panelists and the audience. Ultimately, based ...
Content type: Slides | Author: Alex Katzman, Matthias Kurwig
Pitch Panel: Energy Savvy
UMC 2013 presentation
April 4, 2013
Using a lively, competitive format often seen in venture-capital circles, five start-up marketing product concepts and business plans will be presented to our panel of utility experts. After short presentations, these entrepreneurs will be grilled by our panelists and the audience. Ultimately, based ...
Content type: Slides | Author: David Wolpa
Pitch Panel: Dropoly
UMC 2013 presentation
April 4, 2013
Using a lively, competitive format often seen in venture-capital circles, five start-up marketing product concepts and business plans will be presented to our panel of utility experts. After short presentations, these entrepreneurs will be grilled by our panelists and the audience. Ultimately, based ...
Content type: Slides | Author: Leib Lurie
Pitch Panel: SimpleEnergy
UMC 2013 presentation
April 4, 2013
Using a lively, competitive format often seen in venture-capital circles, five start-up marketing product concepts and business plans will be presented to our panel of utility experts. After short presentations, these entrepreneurs will be grilled by our panelists and the audience. Ultimately, based ...
Content type: Slides | Author: Yoav Lurie
National Grid's Approach to Smart Grid Customer and Stakeholder Experience
UMC 2013 presentation
April 3, 2013
Over the past five years, many utilities have been experimenting with approaches that use education, feedback, and norms to influence their customers’ energy-use behaviors. As with any innovation, success in the behavioral realm has been spotty; however, some approaches have delivered bona fide results ...
Content type: Slides | Author: John Monaghan
Beyond the Building: Achieving Residential Program Goals with Energy Advisors
UMC 2013 presentation
April 3, 2013
Utilities have an uphill battle when it comes to creating additional energy savings in the residential sector, but programs in Oregon and Colorado are gaining significant traction with whole-house program marketing through innovative concierge approaches to engaging customers. These programs overcome ...
Content type: Slides | Author: Laura Hutchings
Adventures with Energy Advisors
UMC 2013 presentation
April 3, 2013
Utilities have an uphill battle when it comes to creating additional energy savings in the residential sector, but programs in Oregon and Colorado are gaining significant traction with whole-house program marketing through innovative concierge approaches to engaging customers. These programs overcome ...
Content type: Slides | Author: Andria Jacob
Brand Strategy and Social Media
UCEC 2013 Presentations
April 3, 2013
Managing a company’s brand and reputation represents a challenging task, especially in the utility industry. Utility companies provide essential services, operate around the clock, and face a wide array of complex issues from explaining rates and meeting environmental regulations to keeping customer ...
Content type: Slides | Author: Matt Nauman, Dustin Hoffman
Workplace Behavior Change: Social Marketing Workshop
UMC 2013 presentation
April 3, 2013
BC Hydro’s leading workplace behavior-change programs will be the focus of the first half of this session. You’ll learn the keys to the program’s success as well as how the utility has tackled difficult issues of customer commitment, evaluation, and more. Then, we’ll break into small groups and ...
Content type: Slides | Author: Chad Garrett
Assessing and overcoming barriers to lasting, energy-efficient customer relationships
UMC 2013 presentation
April 3, 2013
Too often, efficiency is viewed as a series of one-off projects, with little opportunity to build on their successes with additional energy savings. We take a longer view in this session and tackle obstacles that stand in the way of achieving deeper energy efficiency. We’ll dig deep into ways that ...
Content type: Slides | Author: Susan Jowaiszas
ComEd Multicultural Marketing
UMC 2013 presentation
April 3, 2013
Marketing to engaged customers provides a great base for programs and products, but deeper market penetration is necessary to meet most utility goals. Do you know enough about your less-engaged customers to develop marketing campaigns that will resonate with them? In this session, we’ll hear about ...
Content type: Slides | Author: Jennifer Montague
Marketing to Elusive Customers: Techniques That Appeal to Hard-to-Reach Customers
UMC 2013 presentation
April 3, 2013
Marketing to engaged customers provides a great base for programs and products, but deeper market penetration is necessary to meet most utility goals. Do you know enough about your less-engaged customers to develop marketing campaigns that will resonate with them? In this session, we’ll hear about ...
Content type: Slides | Author: Katie Ruiz
Starbucks or Just Plain Coffee? Reinventing the Utility Brand
UMC 2013 presentation
April 3, 2013
How is it possible that the products that have made our lives so rich, so simple, and so full of entertainment and value, have become so peripheral in people’s minds? Utilities have done their job so well that easily available energy is now an expected part of life. We’ve created a new challenge: ...
Content type: Slides | Author: Bill LeBlanc
Driving relevancy and value in an evolving industry
UMC 2013 presentation
April 3, 2013
How is it possible that the products that have made our lives so rich, so simple, and so full of entertainment and value, have become so peripheral in people’s minds? Utilities have done their job so well that easily available energy is now an expected part of life. We’ve created a new challenge: ...
Content type: Slides | Author: Frankie McDermott
SRP's Brand Relevance in Communications
UMC 2013 presentation
April 3, 2013
How is it possible that the products that have made our lives so rich, so simple, and so full of entertainment and value, have become so peripheral in people’s minds? Utilities have done their job so well that easily available energy is now an expected part of life. We’ve created a new challenge: ...
Content type: Slides | Author: Gena Trimble
Starbucks or Just Plain Coffee? Reinventing the Utility Brand
UCEC 2013 Presentations
April 3, 2013
How is it possible that the products that have made our lives so rich, so simple, and so full of entertainment and value, have become so peripheral in people’s minds? Utilities have done their job so well that easily available energy is now an expected part of life. We’ve created a new challenge: ...
Content type: Slides | Author: Bill LeBlanc
Driving relevancy and value in an evolving industry
UCEC 2013 Presentations
April 3, 2013
How is it possible that the products that have made our lives so rich, so simple, and so full of entertainment and value, have become so peripheral in people’s minds? Utilities have done their job so well that easily available energy is now an expected part of life. We’ve created a new challenge: ...
Content type: Slides | Author: Frankie McDermott
Assessing and overcoming barriers to lasting, energy-efficient customer relationships
UMC 2013 Presentations
April 3, 2013
Too often, efficiency is viewed as a series of one-off projects, with little opportunity to build on their successes with additional energy savings. We take a longer view in this session and tackle obstacles that stand in the way of achieving deeper energy efficiency. We’ll dig deep into ways that ...
Content type: Slides | Author: Susan Jowaiszas
