Resource Center

Welcome to the E Source Resource Center, which provides easy access to our comprehensive library of research, analysis, and tools.

Filters

Topic: Social Media

(remove)

Results

NEW!

How 50 Utilities Are Using Social Media

Slides

May 4, 2012

This is the web conference table.

Content type: Handout | Document ID: ECS-WC-5-12-SocialMedia-H | Author: Matthew Burks, Stephanie Spalding

How 50 Utilities Are Using Social Media

May 1, 2012

Join us to hear the latest from our 2012 Utility Social Media Survey, the most comprehensive in our industry. Find out how 50 top utilities are addressing social media budgets, staffing, return on investment, goals, reporting, and other critical issues. We’ll also explore who is doing what and why. ...

Play audio and video (streaming video)
Download presentation (PDF)
Download table (PDF)

Content type: Web Conference | Document ID: ECS-WC-5-12-SocialMedia | Author: Matthew Burks, Stephanie Spalding

NEW!

How 50 Utilities Are Using Social Media

Recording

May 1, 2012

This is the web conference recording.

Content type: Recording | Document ID: ECS-WC-5-12-SocialMedia-R | Author: Matthew Burks, Stephanie Spalding

NEW!

How 50 Utilities Are Using Social Media

Slides

May 1, 2012

These are the web conference slides.

Content type: Slides | Document ID: ECS-WC-5-12-SocialMedia-SL | Author: Matthew Burks, Stephanie Spalding

How 50 Top Utilities Use Social Media

Key Findings from the E Source 2012 Social Media Survey

April 18, 2012

Utilities continue to realize the value in social media as a marketing, communication, and customer service channel. This report analyzes the results from our 2012 Utility Social Media Survey, the most comprehensive survey in our industry.

Content type: Research Brief | Document ID: ECS-RB-2 | Author: Stephanie Spalding

Meet Your Customers Where They Are

Recapping Day 2 of the 4th Annual E Source Utility Marketing Conference

April 13, 2012

Now that you're all caught up on Day 1 of the 4th Annual E Source Utility Marketing Conference, it's time for a rundown of Day 2. Bill LeBlanc, senior advisor at E Source, kicked things off and said the reason things stay the same is that there’s a lack of incentive to change.

Content type: E Source Blog | Document ID: ES-Blog-4-13-12-UMC | Author: Kym Wootton - Senior Manager of Marketing Communications

Make Your Utility Programs Relevant to Your Customers

Recapping Day 1 of the 4th Annual E Source Utility Marketing Conference

April 12, 2012

Holy cow! Day 1 of the 4th Annual E Source Utility Marketing Conference just ended and I seriously feel like I've been drinking nonstop from the water hose. I don't know how we managed to get so many amazing speakers packed into one day—and there's still another full day to go!

Content type: E Source Blog | Document ID: ES-Blog-4-12-12-UMC-Residential | Author: Kym Wootton - Senior Manager of Marketing Communications

Business Behavior-Change Case Study: Envision Charlotte

UMC 2012 Presentation

April 11, 2012

Behavior-change programs have been attracting a lot of attention, but despite their proven benefits, relatively few programs have been geared toward business customers. We build on the social marketing discussion by demonstrating the community aspect of business operations. Envision Charlotte is a community ...

Content type: Slides, Utility Marketing Conference | Author: Tom Shircliff, Vincent Davis

They Really Like Me! Social Marketing Touches a Nerve with Businesses

UMC 2012 Presentation

April 11, 2012

You’ve heard about successful social marketing strategies that influence behaviors by emphasizing social norms and creating incentives through public transparency. But what does that mean for your business customer marketing? We’ll highlight successful case studies in which utilities used the social ...

Content type: Slides, Utility Marketing Conference | Author: Heather Mulligan

What Is Customer Experience and Why Should You Care?

March 20, 2012

Customer experience isn’t just the newest buzz word—it’s an essential part of any business strategy. Join us to learn the benefits for utilities of creating a cohesive customer experience across all contact channels.

Play audio and video (streaming video)
Download presentation (PDF)

Content type: Web Conference | Document ID: CES-WC-3-12-CustExp | Author: Maureen Russolo

What Is Customer Experience and Why Should You Care?

Recording

March 20, 2012

This is the web conference recording.

Content type: Recording | Document ID: CES-WC-3-12-CustExp-R | Author: Maureen Russolo

What Is Customer Experience and Why Should You Care?

Slides

March 20, 2012

These are the web conference slides.

Content type: Slides | Document ID: CES-WC-3-12-CustExp-SL | Author: Maureen Russolo

Get Social with E Source on Twitter

February 24, 2012

See a few of my favorite recent Twitter conversations from my fellow E Sourcers, including @ESourceKevinV, @ESourceMatt, and @ESourceKerry. I love that I can learn something totally different from each of the E Source energy experts on Twitter.

Content type: E Source Blog | Document ID: ES-Blog-2-24-12-Social | Author: Jenny Field - Marketing Manager

Social Media Survey Results

February 23, 2012

February 2012 issue of the E Source Utility Communicators Service newsletter.

Content type: Service E-mail | Document ID: UCS_SE_2-23-12

Communicating Natural Gas Safety

November 29, 2011

What taglines are utilities using to educate their customers about gas safety? Which communications channels are the most effective in getting this messaging out to customers?

Content type: Ask E Source | Document ID: UCS-AskES-21 | Author: Rachel Cooper, Melanie Wemple

My Favorite Utility YouTube Videos

June 20, 2011

Let's have a little bit of fun. I'm (unofficially) giving you permission to spend a few minutes watching YouTube at work. The videos below are a sample of how utilities across the U.S. are communicating about critical issues as well as marketing their products and services.

Content type: E Source Blog | Document ID: ES-Blog-6-20-11-YouTube | Author: Matthew Burks - Senior Product Manager, E Source Mass-Market Services

Social Media, Customer Experience Management, and the Contact Center Roundtable

June 9, 2011

June 2011 issue of the E Source E-Business Service newsletter.

Content type: Service E-mail | Document ID: EBiz_SE_6-9-11

Utility Social Media Business Drivers and Trends

May 5, 2011

Find out what customers are using social media, what the business drivers are for utilities, and where the industry is headed.

Content type: Focus Report | Document ID: EBiz-F-34 | Author: Stephanie Spalding

The State of Utility Social Media

Results and Insights from Our 2011 Survey

May 4, 2011

E Source conducted its second national social media survey of utilities in early 2011 to find out more details about utility social media efforts.

Content type: Focus Report | Document ID: UCS-F-7 | Author: Stephanie Spalding

Get Local, Get Personal

Business Marketing Lessons from the 2011 E Source Utility Marketing Conference

April 18, 2011

Earlier this month, we gathered an amazing group for the business marketing track at the 2011 E Source Utility Marketing Conference.

Content type: E Source Blog | Document ID: ES-Blog-4-18-11-UMC | Author: Chad Garrett - Product Manager of E Source Business Market Services

Day Two of the E Source Utility Marketing Conference

April 7, 2011

My mind is buzzing with ideas from the E Source Utility Marketing Conference in San Francisco where there were a number of speakers from outside of the utility industry who explained how to bring some of their concepts to life in the utility world.

Content type: E Source Blog | Document ID: ES-Blog-4-7-11-UMC | Author: Kym Wootton - Marketing Communications Manager

The First Day of the E Source Utility Marketing Conference

April 6, 2011

Whew! What a day at the E Source Utility Marketing Conference in San Francisco. It was jam-packed with sessions urging utility marketers to push through limits and create truly innovative programs for their customers.

Content type: E Source Blog | Document ID: ES-Blog-4-6-11-UMC | Author: Kym Wootton - Marketing Communications Manager

Marketing Demand Response to Residential Customers

A Baltimore Gas and Electric Co. Case Study

December 20, 2010

Utilities are ramping up their demand-response programs and seeking ways to improve marketing effectiveness. Luba Abrams of Baltimore Gas and Electric Co. discussed the utility’s marketing approach for its successful air-conditioner cycling program, PeakRewards, at the 23rd Annual E Source Forum. ...

Content type: Research Brief | Document ID: RES-RB-11 | Author: Alexandra Behringer

Engaging Utility Customers with Online Videos

September 15, 2010

Learn more about using online videos to connect with your customers and build brand equity.

Content type: E NEWS | Document ID: ENews-9-10 | Author: Stephanie Spalding