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The Power of Partnerships: Lessons Learned Through Innovation

UMC 2013 presentation

April 4, 2013

Sometimes the most effective way to reach your target customers is to let someone else do it for you! More utilities are leveraging the power of existing networks to help get their message across to a diverse audience. We’ll hear about some creative partnerships that can serve as successful models ...

Content type: Slides | Author: Ted Flanigan

Brand Strategy and Social Media

UCEC 2013 Presentations

April 3, 2013

Managing a company’s brand and reputation represents a challenging task, especially in the utility industry. Utility companies provide essential services, operate around the clock, and face a wide array of complex issues from explaining rates and meeting environmental regulations to keeping customer ...

Content type: Slides | Author: Matt Nauman, Dustin Hoffman

National Grid's Approach to Smart Grid Customer and Stakeholder Experience

UMC 2013 presentation

April 3, 2013

Over the past five years, many utilities have been experimenting with approaches that use education, feedback, and norms to influence their customers’ energy-use behaviors. As with any innovation, success in the behavioral realm has been spotty; however, some approaches have delivered bona fide results ...

Content type: Slides | Author: John Monaghan

Marketing Demand Response: BGE's Peak Rewards Program Rebate Program

Forum 2012 Presentation

October 4, 2012

We Want YOU ... to Turn Things Off—Marketing DR Programs Let’s make sure we’ve got this straight: When we run demand-response and pricing programs, we tell our customers to turn off perfectly good loads. How are we supposed to sell that idea without completely confusing ...

Content type: Forum, Slides | Author: Ruth Kiselewich

Why Are EVs Such a Hard Pill to Swallow?

September 6, 2012

Everyone seems to have an opinion about what the future holds for EVs, but I recently heard a rather unique metaphor for EV marketing that really stuck with me: So far, many of the failures we’ve seen in EV marketing stem from the simple fact that they’ve been sold like medicine.

Content type: E Source Blog | Document ID: ES-Blog-9-6-12-EV-Pill | Author: Bryan Jungers - Research Manager

April Is National Safe Digging Month: What Are You Going to Do About It?

April 17, 2012

As I was preparing my garden for planting this past weekend, I remembered that April is National Safe Digging Month, and I thought it was the perfect time to remind utilities to get the word out to customers about safe digging.

Content type: E Source Blog | Document ID: ES-Blog-4-17-12-Gas_Safety | Author: Rachel Cooper - Senior Research Associate

Segmentation, Social Media, and Behavior Change

Business Marketing Sessions from Day 1 of the 4th Annual E Source Utility Marketing Conference

April 12, 2012

On our first day at the 4th Annual E Source Utility Marketing Conference here in Charlotte, North Carolina, we had the opportunity to hear about several of Duke Energy's business energy-efficiency programs and initiatives.

Content type: E Source Blog | Document ID: ES-Blog-4-12-12-UMC-Business | Author: Jenny Field - Marketing Manager

When It Comes to Sustainability, What Are You Reporting and Why?

December 7, 2011

Learn how corporate energy managers can help their organizations in the area of corporate sustainability reporting.

Content type: Bottom Line | Document ID: BottomLine-12-11 | Author: Kevin Vranes

Dorm Energy Competitions

Motivating Your Future Customers to Establish Energy Conservation Habits

June 23, 2011

Dorm energy competitions at over 150 colleges and universities have successfully reduced energy consumption and raised awareness among students. Learn more about this innovative program type and how utilities can benefit by getting involved.

Content type: Research Brief | Document ID: EDRP-RB-6 | Author: Chelsea Hodge

Fueling Utility Economic Development Through Collaboration

May 19, 2011

Successful utility economic development initiatives typically share common traits: internal collaboration, executive support, and strong partnerships with external stakeholders. Key account managers also play a valuable role given that most job growth comes from existing businesses.

Content type: Research Brief | Document ID: BMS-RB-7 | Author: Kim Burke

Stakeholder Engagement and Communications: Lessons from the Field

May 4, 2011

Learn how to successfully engage and communicate with stakeholders on grid modernization and renewable energy projects from utility industry and private sector specialists.

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Download presentation (PDF)

Content type: Web Conference | Document ID: UCS-WC-5-11-Stakeholder | Author: Dulcey Simpkins

Stakeholder Engagement and Communications: Lessons from the Field

Recording

May 4, 2011

This is the web conference recording.

Content type: Recording | Document ID: UCS-WC-5-11-Stakeholder-R | Author: Dulcey Simpkins

Stakeholder Engagement and Communications: Lessons from the Field

Slides

May 4, 2011

These are the web conference slides.

Content type: Slides | Document ID: UCS-WC-5-11-Stakeholder-SL | Author: Dulcey Simpkins

Utilities Benefit from Municipal Energy-Efficiency Building Incentives and Codes

January 12, 2011

Utilities can assist municipalities that are developing beyond-code programs. This collaboration allows the utility to align its demand-side management targets with municipal energy-efficiency initiatives.

Content type: Research Brief | Document ID: EDRP-RB-9 | Author: Melanie Wemple

Creating a Dialogue with Customers

December 15, 2010

Aside from social media and focus groups, what are some ways utilities can create an ongoing, face-to-face dialogue with customers?

Content type: Ask E Source | Document ID: UCS-AskES-18 | Author: Stephanie Spalding

Understanding Consumer Advocates’ Concerns About Smart Grid

November 9, 2010

Gaining regulatory approval for smart grid projects has proven challenging for some utilities. Learning how to effectively work and communicate with regulators, consumer advocacy groups, and utility customers can ensure a smooth regulatory process.

Play audio and video (streaming video)
Download presentation (PDF)

Content type: Web Conference | Document ID: IGS-WC-11-10-Regulators | Author: Stephanie Spalding

Understanding Consumer Advocates’ Concerns About Smart Grid

Slides

November 9, 2010

These are the web conference slides.

Content type: Slides | Document ID: IGS-WC-11-10-Regulators-SL | Author: Stephanie Spalding

Understanding Consumer Advocates’ Concerns About Smart Grid

Recording

November 9, 2010

This is the web conference recording.

Content type: Recording | Document ID: IGS-WC-11-10-Regulators-R | Author: Stephanie Spalding

Utility Relationships with Regulators and Governing Bodies

September 8, 2010

Learn how to better foster your regulatory relationships in this unrecorded, closed-door web conference. We’ll discuss the most effective methods for building positive relationships with regulators and other governing bodies.

Content type: Web Conference | Document ID: EDRP-WC-9-10-Relationships | Author: Adam Maxwell

Using Social Media to Communicate About Rate Cases

Avista’s Wake-up Call and Recovery

July 27, 2010

Following a 2009 rate increase, Avista Utilities faced negative media attention and customer backlash. Unwanted attention prompted Avista to launch a proactive social media communications strategy, and a new approach for an increase in 2010 has yielded positive press and support from the community.

...

Content type: Research Brief | Document ID: UCS-RB-11 | Author: Kim Knox

Energy Price Guidance

An Innovative Price Communication Strategy

July 16, 2010

Are there any new and innovative ways that utilities are communicating with their customers about rate cases?

Content type: Ask E Source | Document ID: UCS-AskES-17 | Author: Maggie Boys

Leveraging Local Climate Policies to Meet DSM Goals

Web Conference

July 30, 2009

Find out how to collaborate with local governments that have launched climate programs and hear how some utilities are benefitting from having them as partners for their demand-side management (DSM) programs.

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Download Presentation (1300 KB PDF)

Content type: Web Conference | Document ID: CAS-WC-7-09-LocalPol | Author: Rachel Reiss Buckley

Leveraging Local Climate Policies to Meet DSM Goals

Slides

July 30, 2009

These are the web conference slides.

Content type: Slides | Document ID: CAS-WC-7-09-LocalPol-SL | Author: Rachel Reiss Buckley

Leveraging Local Climate Policies to Meet DSM Goals

Recording

July 30, 2009

This is the web conference recording.

Content type: Recording | Document ID: CAS-WC-7-09-LocalPol-R | Author: Rachel Reiss Buckley

Utility Crisis Communications: Why You Need to Practice Your Plan

An E Source Roundtable Discussion

April 6, 2009

After Memphis Light, Gas & Water was blindsided by a political scandal and media firestorm, it took the unusual step of holding crisis-communications drills for its communications team. It also changed the way it worked with the local news media. The result? Better, more balanced news coverage.

Content type: Focus Report | Document ID: UCS-F-6 | Author: John Egan

American Recovery and Reinvestment Act of 2009: How Its Provisions Affect Utilities

Web Conference

March 12, 2009

The newly signed American Recovery and Reinvestment Act allocates over $41 billion to energy-related provisions, including renewable energy production and energy-efficiency measures for public buildings. Join us to learn how this legislation could affect you and your utility.

Play audio and video (streaming video)
Download Presentation (1339 KB PDF)

Content type: Web Conference | Document ID: SMB-WC-3-09-ARRA | Author: Kathleen Burns

American Recovery and Reinvestment Act of 2009: How Its Provisions Affect Utilities

Recording

March 12, 2009

This is the web conference recording.

Content type: Recording | Document ID: SMB-WC-3-09-ARRA-R | Author: Kathleen Burns

American Recovery and Reinvestment Act of 2009: How Its Provisions Affect Utilities

Slides

March 12, 2009

These are the web conference slides.

Content type: Slides | Document ID: SMB-WC-3-09-ARRA-SL | Author: Kathleen Burns

Segment-Specific SMB Newsletters

December 1, 2008

To what extent are utilities providing sector-specific information to their small to midsize business (SMB) customers such as retailers or hotels? Or do utilities tend to send the same newsletter to all of their SMB customers?

Content type: Ask E Source | Document ID: SMB-AskES-7c | Author: John Egan

Utilities and Online Blogging

October 23, 2008

We’re considering launching a blog on our web site to highlight energy-efficiency information and programs and to encourage more interaction with our customers. How are utilities using this channel, and what factors should we consider when deciding whether to start blogging?

Content type: Ask E Source | Document ID: UCS-AskES-4a | Author: Matthew Joyce, Alexandra Behringer, and Michael Reid