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Sector Marketing Profiles Overview
May 28, 2013
The Sector Marketing Profiles provide utility companies with information about the energy management needs and attitudes of business consumers. This series of marketing profiles is designed to help marketers better understand and target different types of small and midsize businesses.
Content type: Sector Marketing Profile | Document ID: BIZ-SMP-1 | Author: Rachel Cooper
Best Practices in Energy Marketing
UMC 2011 Presentation
April 5, 2011
The sale of green power has historically been an area of innovation in utility marketing. You’ll hear from one of the U.S.’s leading green power marketers about what it takes to convince customers to go renewable. We’ll also hear from a social marketing expert about two exciting regional ...
Content type: Slides, Utility Marketing Conference | Author: Adam Capage
Small Commercial Market Segmentation
September 9, 2008
Achieving high program participation and customer satisfaction among small commercial customers requires an individualized approach to serving customers and addressing their business needs. A number of approaches to segmenting the commercial sector have been successfully tried by utilities.
Play audio and video (streaming video)
Download presentation (579 KB PDF)
Content type: Web Conference | Author: Chad Garrett
Small Commercial Market Segmentation
September 9, 2008
Achieving high program participation and customer satisfaction among small commercial customers requires an individualized approach to serving customers and addressing their business needs. A number of approaches to segmenting the commercial sector have been successfully tried by utilities.
Content type: Slides | Document ID: SMB-WC-9-08-Personas | Author: Chad Garrett
Small Commercial Market Segmentation
September 9, 2008
Achieving high program participation and customer satisfaction among small commercial customers requires an individualized approach to serving customers and addressing their business needs. A number of approaches to segmenting the commercial sector have been successfully tried by utilities.
Content type: Recording | Document ID: SMB-WC-9-08-Personas | Author: Chad Garrett
