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Developing Community Partnerships for Energy-Saving Success

Forum 2010 Presentation

September 21, 2010

Finding new ways to reach out to your customers and help them use energy efficiently can be challenging. Our speakers will share their experiences and provide inspiration, exploring ways that utilities can forge collaborative partnerships with local governments, universities, and economic development ...

Content type: Forum, Slides | Author: Susannah Pedigo

Utility 2010 Social Media Midyear Review

And Summary of the E Source 2010 Utility Social Media Survey

July 20, 2010

Join us to get a snapshot of who’s doing what with social media in the utility space. We’ll review key social media learnings, insights, and strategies from our spring social media conference and share results from a recent national social media survey.

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Content type: Web Conference | Document ID: UCS-WC-7-10-SocMediaReview | Author: Matthew Burks

Utility 2010 Social Media Midyear Review

Slides

July 20, 2010

These are the web conference slides.

Content type: Slides | Document ID: UCS-WC-7-10-SocMediaReview | Author: Matthew Burks

Utility 2010 Social Media Midyear Review

Recording

July 20, 2010

This is the web conference recording.

Content type: Recording | Document ID: UCS-WC-7-10-SocMediaReview | Author: Matthew Burks

Social Marketing Insights from the Experts

Highlights from the E Source Let’s Get Social Conference

July 14, 2010

We highlight the social marketing presentations from the 2010 E Source Let’s Get Social conference. Speakers discussed innovative social marketing campaigns, how market research informs successful branding and program execution, and how to measure energy savings from behavior-change programs.

...

Content type: Research Brief | Document ID: RES-RB-4 | Author: Kim Knox

The Rural Large Business Opportunity: Use High Satisfaction with Account Reps to Drive Overall Satisfaction

June 23, 2010

Are there any differences in customer satisfaction ratings and attitudes between rural and urban large business customers?

Content type: Ask E Source | Document ID: BMS-AskES-11 | Author: Sarah Weldon and Ethan Brown

Social Media Policies

June 8, 2010

Do many utilities have social media policies? Can you provide some guidance on what to include in ours?

Content type: Ask E Source | Document ID: UCS-AskES-14 | Author: Kim Knox

Got Energy?

A Snapshot of 100 Utility Brands

May 19, 2010

We provide an analysis of 100 utility web sites, focusing on themes, tag lines, color, and other brand elements found online.

Content type: Research Brief | Document ID: UCS-RB-8 | Author: Stephanie Spalding

Changing Consumer Behavior with Energy Star

Let's Get Social 2010 Slides

April 7, 2010

“We’re from the government, and we’re here to help.” The Energy Star brand has become ubiquitous in the energy field, having expanded from humble beginnings in rating computers and other products to a broad effort encompassing branding, marketing, channel development, appliance ...

Content type: Slides, Utility Marketing Conference | Author: Maria Vargas

Utility Branding in an Emerging Market Environment

Let's Get Social 2010 Slides

April 7, 2010

Xcel Energy has been active in developing its corporate brand, using strong market research as a base. The utility has discovered that customers' values are changing and reflect different positions than they did just a few years ago. Xcel is creating a rich combination of brand attributes that focus ...

Content type: Slides, Utility Marketing Conference | Author: Stacy Ingram

Corporate Social Responsibility Reporting and Communication

April 2, 2010

How are utilities reporting and communicating to the public about their corporate social responsibility efforts?

Content type: Ask E Source | Document ID: UCS-AskES-12 | Author: Stephanie Spalding

The State of Social Media Marketing

March 31, 2010

Corporate use of social media took off in 2009. But although its popularity has grown over the past year, there are still many questions surrounding social media and its benefits for utilities. We answer your most pressing questions based on our analysis of a large social media marketing study.

Content type: Best Practice | Document ID: UCS-BP-7 | Author: Stephanie Spalding

Launching Energy-Efficiency Programs: Ten Lessons for Success (and One for Failure)

An E Source White Paper

January 13, 2010

Following several demand-side management program design best practices can help utilities build successful programs; a few other practices will almost guarantee disaster. Learn how new social marketing methods can influence the potential success or failure of a new program.

Content type: White Paper | Document ID: ES-WP-9 | Author: Courtney DeWinter

Understanding and Dealing with Organized Resistance to Smart Grid

January 11, 2010

What concerns do customers have regarding smart meters or other smart grid projects? Is there any organized resistance to utility smart grid initiatives? How can utilities understand and deal with this resistance?

Content type: Ask E Source | Document ID: IGS-AskES-7 | Author: Dulcey Simpkins, Carol Stimmel

Social Media Strategy Case Study: Qwest Communications

An Insider's Tour of How Qwest Entered the Social Media Game

November 19, 2009

Qwest Communications represents an interesting and important case study for utility social media strategy and implementation. Brand management and the uncharted waters of social media customer care interactions were top of mind as Qwest stepped into the digital social media space.

Play audio and video (streaming video).
Download Presentation (PDF)

Content type: Web Conference | Document ID: UCS-WC-11-09-Qwest | Author: Matt Burks

Social Media Strategy Case Study: Qwest Communications

Recording

November 19, 2009

This is the web conference recording.

Content type: Recording | Document ID: UCS-WC-11-09-Qwest-R | Author: Matt Burks

Social Media Strategy Case Study: Qwest Communications

Slides

November 19, 2009

These are the web conference slides.

Content type: Slides | Document ID: UCS-WC-11-09-Qwest-SL | Author: Matt Burks

Marketing Appliance Recycling Programs

Results from an E Source Roundtable Discussion

November 18, 2009

In August 2009, E Source convened a Roundtable Discussion with representatives from Southern California Edison, Commonwealth Edison, and Ontario Power Authority to learn how they promote their appliance recycling programs. Our panel discussed the role of third-party contractors, marketing approaches, ...

Content type: Focus Report | Document ID: RES-F-40 | Author: Alexandra Behringer

How to Measure Your Advertising Efforts

November 2, 2009

How do utilities measure the effectiveness of their advertising?

Content type: Ask E Source | Document ID: UCS-AskES-8 | Author: Matthew Joyce

Building and Selling a Social Media Strategy

How Avista Utilities Tamed the Wild West of Online Communications

October 23, 2009

Social media presents daunting internal and external challenges for utilities. Dan Kolbet, social media communications manager for Avista Utilities, shares insights on why and what he did to push social media into a primetime communications channel at Avista and what results he’s seen so far.

Content type: Best Practice | Document ID: UCS-BP-5 | Author: Matthew Burks

Planned Outage Communications

October 12, 2009

How do utilities communicate planned outages to their customers?

Content type: Ask E Source | Document ID: UCS-AskES-10 | Author: Stephanie Cary

Utility Branding of a Turnkey Refrigerator Recycling Program

September 23, 2009

When a utility partners with recyclers and retailers in turnkey refrigerator recycling programs, how does the utility retain its branding of the program to make its sponsorship of the program visible to the customer?

Content type: Ask E Source | Document ID: RES-AskES-9 | Author: Alexandra Behringer

Energy Showcase Case Study

Forum 09 Presentation

September 23, 2009

Business customers provide the largest amount of energy efficiency and demand savings for utilities, but they also present the most challenges.

Content type: Forum, Slides | Author: Laurie Malmstrom

Monitoring Online Social Media

September 11, 2009

I created an account for the E Source online social media tool and want to monitor our company mentions in online mainstream news, blogs, and Twitter. How do I get started?

Content type: Ask E Source | Document ID: UCS-AskES-5 | Author: Stephanie Cary

Fundamentals of Social Media Strategy

Web Conference

September 10, 2009

Get an in-depth look at social media and why it can no longer be ignored! You’ll learn specific, strategic guidance and see case studies from both inside and outside the utility industry.

Play audio and video (streaming video)
Download presentation (PDF)

Content type: Web Conference | Document ID: UCS-WC-9-09-SocialMedia | Author: Matthew Burks

Fundamentals of Social Media Strategy

Recording

September 10, 2009

This is the web conference recording.

Content type: Recording | Document ID: UCS-WC-9-09-SocialMedia-R | Author: Matthew Burks

How Utility Marketers Can Succeed in a Rapidly Changing Media Marketplace

Results from an E Source Roundtable Discussion

July 6, 2009

Utility marketers must increase customer enrollments in efficiency and conservation programs, as mandated by regulators, and cheaply. Digital social media may be a solution. This Roundtable report summarizes four digital social media presentations from the 2009 E Source Utility Marketing Conference.

Content type: Focus Report | Document ID: RES-F-33 | Author: John Egan

How New Media Are Changing the Way You Need to Communicate

Slides

June 2, 2009

These are the web conference slides.

Content type: Slides | Document ID: UCS-WC-5-09-NewMedia-SL | Author: Matthew Burks

How New Media Are Changing the Way You Need to Communicate

Recording

June 2, 2009

This is the web conference recording.

Content type: Recording | Document ID: UCS-WC-5-09-NewMedia-R | Author: Matthew Burks

Improving the Satisfaction of Your SMB Electric and Gas Customers

Results from an E Source Roundtable Discussion

June 1, 2009

What makes your small and midsize business (SMB) customers tick? What ticks them off? We summarize best practices, no-cost and low-cost customer satisfaction (CSAT) improvement steps, and insights gleaned from the 2009 J.D. Power and Associates CSAT studies for SMB electric and gas utility customers. ...

Content type: Focus Report | Document ID: SMB-F-23 | Author: John Egan