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Topic: Marketing & Communications 
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Talking Tough Topics with Small Biz: Rate Communications Channels and Strategies
September 26, 2012
What are the primary challenges to reaching out to small and midsize business (SMB) customers regarding a rate change? What are the most effective channels and outreach strategies for communicating a rate-structure change or rate increase to SMB customers?
Content type: Ask E Source | Document ID: BCO-AskES-9 | Author: Kim Burke, Rachel Cooper, Dulcey Simpkins
How Utilities Classify Key, Large, Midsize, and Small Business Customers
December 14, 2011
Why is it useful for utilities to designate business customers into size categories, and what criteria are used to make these distinctions?
Content type: Ask E Source | Document ID: BMS-AskES-3 | Author: Sarah Fiebiger
Top Tips for Trade Ally Newsletters
December 7, 2010
What are best practices for trade ally newsletters? Can you provide some examples?
Content type: Ask E Source | Document ID: BCO-AskES-7 | Author: Kim Burke
Energy Price Guidance
An Innovative Price Communication Strategy
July 16, 2010
Are there any new and innovative ways that utilities are communicating with their customers about rate cases?
Content type: Ask E Source | Document ID: UCS-AskES-17 | Author: Maggie Boys
The Rural Large Business Opportunity: Use High Satisfaction with Account Reps to Drive Overall Satisfaction
June 23, 2010
Are there any differences in customer satisfaction ratings and attitudes between rural and urban large business customers?
Content type: Ask E Source | Document ID: BMS-AskES-11 | Author: Sarah Weldon and Ethan Brown
Communicating Energy Prices to Your Large Industrial Customers
November 24, 2009
What are some effective ways to provide energy price communications to large industrial customers? Do you have any examples of how price communications have positively influenced customer satisfaction?
Content type: Ask E Source | Document ID: BCO-AskES-5 | Author: Alexandra Behringer
Handheld Devices for Small Business Energy Audits
October 22, 2009
What are the benefits of using handheld devices to conduct energy audits for small businesses? Who are the providers of such devices?
Content type: Ask E Source | Document ID: BCO-AskES-4 | Author: Florence Connally
The Role of Account Managers in Energy Efficiency
October 1, 2009
What are best practices for account manager engagement related to energy efficiency?
Content type: Ask E Source | Document ID: BMS-AskES-1 | Author: Gwen Farnsworth
Business Energy Audits
August 17, 2009
What does a typical on-site business energy audit entail? How are utilities marketing energy audits to their business customers?
Content type: Ask E Source | Document ID: BCO-AskES-2 | Author: Kim Knox
Working with National Small Business Associations
June 1, 2009
How can utilities best work with national small business associations to deliver energy-efficiency messages to small business customers?
Content type: Ask E Source | Document ID: SMB-AskES-9 | Author: Kelsie Bell
Segment-Specific SMB Newsletters
December 1, 2008
To what extent are utilities providing sector-specific information to their small to midsize business (SMB) customers such as retailers or hotels? Or do utilities tend to send the same newsletter to all of their SMB customers?
Content type: Ask E Source | Document ID: SMB-AskES-7c | Author: John Egan
SMB Communications Performance
December 1, 2008
Which utilities do the best job of communicating with their small and midsize business (SMB) customers and what are their common best practices?
Content type: Ask E Source | Document ID: SMB-AskES-7a | Author: John Egan
SMB Newsletter Delivery Channels
December 1, 2008
How do utilities electronically deliver their newsletters to business customers? Are most newsletters available in PDF format on the utility web site, or are some companies using e-mail to channel the newsletters?
Content type: Ask E Source | Document ID: SMB-AskES-7b | Author: Florence Connally
Using Target Profiles to Craft Marketing Messages to Small Business Customers
September 1, 2008
We’ve segmented our customers and developed personas to help us focus on specific audiences, but we’re still feeling challenged when it comes to what messages to use. How do we craft a marketing message that resonates with our small business customers?
Content type: Ask E Source | Document ID: SMB-AskES-2a | Author: Matthew Joyce
Customer Expectations for Utility Community Involvement
September 1, 2008
What kind of community-relations activities do small and midsize business customers expect from their utility, and how do those activities add to or detract from their overall opinion of the utility?
Content type: Ask E Source | Document ID: SMB-AskES-2b | Author: John Egan
Effective Small Business Lighting Programs
May 1, 2008
We are planning to launch a lighting audit program for small businesses soon. How can we drive the uptake of small business lighting audits and increase the conversion rate once they have received an audit?
Content type: Ask E Source | Document ID: SMB-AskES-3a | Author: Alexandra Behringer
Lighting Programs for Leased Spaces
May 1, 2008
The problem with leased space is that although tenants pay for their electricity use, they do not have a long-term stake in the building; and owners don't pay the electric bills. Are there any creative programs to encourage the installation of energy-efficient lighting in this situation?
Content type: Ask E Source | Document ID: SMB-AskES-3b | Author: Alexandra Behringer
Improving Demand-Response and Energy-Efficiency Program Participation
March 1, 2008
Why do utilities’ small business customers participate in certain demand-response and energy-efficiency programs but not others?
Content type: Ask E Source | Document ID: SMB-AskES-1 | Author: Kelsie Bell
