The marketing effectiveness of lighting retrofit programs for small and midsize businesses can be improved by targeting the right businesses through multiple channels and with messages that appeal to those business segments.

Supermarkets and grocery stores have prodigious appetites for energy, spending more than US$4 billion annually on electricity alone in the United States and Canada (all dollar amounts in this report are in U.S. dollars). The rapid proliferation of food-preparation equipment in these stores means that ...