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Progressive Segmentation of SMB Customers: A Systems Approach
June 1, 2008
Utility marketing, program, and research managers are under ever-increasing pressure to more effectively devise and market programs, products, and services that meet the needs of these customers while also satisfying utility regulators.

Content type: Focus Report  |  Document ID: SMB-F-13  |  Author: Richard Wight, Christy McCulla, and Alexandra Behringer

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