Rising energy prices and increasing utility bills, coupled with the financial, environmental, and reputational costs of building new utility infrastructure or acquiring new supplies of gas or electricity, are shining a bright light on the significance of energy efficiency and conservation.

By dispelling some common energy myths, utilities can help their small and midsize business customers save money and use energy more wisely. This report sets the record straight about 10 of the most prevalent energy myths that we have encountered year after year.

With food and energy prices rising far faster than the ability of restaurants to raise prices, utilities face a choice: Help restaurant customers use energy more efficiently, or watch a rising number of them become former customers as they close their doors and auction off their fixtures.