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How Utility Marketers Can Succeed in a Rapidly Changing Media Marketplace
Results from an E Source Roundtable Discussion
July 6, 2009
Utility marketers must increase customer enrollments in efficiency and conservation programs, as mandated by regulators, and cheaply. Digital social media may be a solution. This Roundtable report summarizes four digital social media presentations from the 2009 E Source Utility Marketing Conference.
Content type: Focus Report | Document ID: RES-F-33 | Author: John Egan  
  Marketing & Communications (1)  Channels & partnerships (1) x Customer relations (1) x Reputation & brand (1) x Strategy & planning (1) x Energy Market Advisory (1) x |
