Resource Center
Welcome to the E Source Resource Center, which provides easy access to our comprehensive library of research, analysis, and tools.To make the most of your search, check out our
tips for finding content. Filters Topic: Channels & partnerships  (remove) Topic: Customer relations (remove) Topic: Strategy & planning (remove) Content type: Research (remove) Content type: Focus Report (remove) Service line: Energy Market Advisory (remove) Results
How Utility Marketers Can Succeed in a Rapidly Changing Media Marketplace
Results from an E Source Roundtable Discussion
July 6, 2009
Utility marketers must increase customer enrollments in efficiency and conservation programs, as mandated by regulators, and cheaply. Digital social media may be a solution. This Roundtable report summarizes four digital social media presentations from the 2009 E Source Utility Marketing Conference.
Content type: Focus Report | Document ID: RES-F-33 | Author: John Egan  
  Marketing & Communications (1)  Channels & partnerships (1) x Customer relations (1) x Strategy & planning (1) x Energy Market Advisory (1) x |
