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Behavior-Change Leaders Group Call – June 2012
June 25, 2012
Join us for a quarterly, highly interactive, discussion-based conference call with utility leaders involved in behavior-change programs.
Content type: Leadership Call | Document ID: RES-LC-06-12-BehaviorChange | Author: Aleana Reeves
Segmentation and Targeting Leaders Group Call – May 2012
May 22, 2012
Join us for a quarterly, highly interactive, discussion-based conference call with utility leaders involved in customer segmentation and targeting.
Content type: Leadership Call | Document ID: RES-LC-05-12-Segmentation | Author: Aleana Reeves
Multicultural Marketing Leaders Group Call – April 2012
April 18, 2012
Join us for a quarterly, highly interactive, discussion-based conference call with utility leaders involved in multicultural marketing.
Content type: Leadership Call | Document ID: RES-LC-04-12-Multicultural | Author: Aleana Reeves
Event Marketing Leaders Group Call – March 2012
March 7, 2012
Join us for a quarterly, highly interactive, discussion-based conference call with utility leaders involved in event marketing.
Content type: Leadership Call | Document ID: RES-LC-03-12-EventMarketing | Author: Aleana Reeves
Segmentation & Targeting Leaders Group Call - January 2012
January 19, 2012
The Segmentation & Targeting Leaders Group Call is a quarterly, highly interactive, discussion-based conference call with utility leaders from across North America. Jeff Ewald, of the Optimization Group, will present findings from a choice-based conjoint study conducted on Sacramento Municipal Utility ...
Content type: Leadership Call | Document ID: RES-LC-01-12-Segmentation | Author: Aleana Reeves
Trade Ally Marketing Leaders Group Call - November 2011
November 30, 2011
The Trade Ally Marketing Leaders Group Call is a quarterly, highly interactive, discussion-based conference call with utility leaders from across North America. We'll cover the topic of trade ally marketing.
Content type: Leadership Call | Document ID: RES-LC-11-11-TradeAlly | Author: Aleana Reeves
Behavior-Change Leaders Group Call - November 2011
November 15, 2011
The Behavior-Change Leaders Group Call is a quarterly, highly interactive, discussion-based conference calls with utility leaders from across North America currently covering the topic of behavior change.
Content type: Leadership Call | Document ID: RES-LC-11-11-BehaviorChange | Author: Aleana Reeves
Segmentation & Targeting Leaders Group Call - October 2011
October 20, 2011
The Segmentation & Targeting Leaders Group Call is a quarterly, highly interactive, discussion-based conference calls with utility leaders from across North America currently covering the topic of behavior change.
Content type: Leadership Call | Document ID: RES-LC-10-11-Segmentation | Author: Aleana Reeves
Gas Utility Marketing Leaders Group Call - October 2011
October 13, 2011
The Gas Utility Marketing Leaders Group Call is a quarterly, highly interactive, discussion-based conference call with utility leaders from across North America currently covering the topic of exploring gas utility programs and their marketing efforts.
Content type: Leadership Call | Document ID: RES-LC-10-11-GasMarketing | Author: Aleana Reeves, Adam Maxwell
Multicultural Marketing Leaders Group Call - August 2011
August 17, 2011
Date: Wednesday, August 17, 2011 Time: 12:00 pm MDT Duration: 1 hour and 30 minutes Moderator: Aleana Reeves Agenda: The Multicultural Marketing Leaders Group Call is a quarterly, highly interactive, discussion-based ...
Content type: Leadership Call | Document ID: RES-LC-8-11-MultiCultural | Author: Aleana Reeves
Event Marketing Leaders Group Call - August 2011
August 9, 2011
The Event Marketing Leaders Group Call is a quarterly, highly interactive, discussion-based conference calls with utility leaders from across North America currently covering the topic of event marketing.
Content type: Leadership Call | Document ID: RES-LC-8-11-EventMarketing | Author: Aleana Reeves
Highlights of Great Marketing Practices
March 24, 2011
Join us to learn about best practices in marketing and segmentation from your fellow utilities! ComEd will discuss a successful e-mail marketing campaign, and Snohomish PUD will share its segmentation approach.
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Content type: Web Conference | Document ID: RES-WC-3-11-MktgPractices | Author: Alexandra Behringer
Optimizing Your Marketing Results
A Panel Discussion
September 9, 2010
What kinds of marketing activities work best to engage customers? Join us to learn marketing insights from Austin Energy, Salt River Project, and San Diego Gas & Electric. We’ll discuss messaging, segmentation, and examples of effective marketing—both inside and outside the utility industry.
...
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Content type: Web Conference | Document ID: RES-WC-9-10-MktgResults | Author: Bill LeBlanc
Do You Really Know Your Residential Customers?
Research to Prove You Wrong—or Right
June 29, 2010
How well do you know your residential customers? Join us to find out how they are using energy, what equipment and electronics they own, who participates in your programs, and what they think about their utility.
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Content type: Web Conference | Document ID: RES-WC-6-10-NielsenResults | Author: Bill LeBlanc
A Tour of Energy Social Marketing Endeavors
May 25, 2010
Join us to learn about innovative social marketing programs that have produced significant energy savings and increased awareness of efficiency and conservation among diverse populations. You’ll discover new ideas and approaches that can help you create a better program.
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Content type: Web Conference | Document ID: RES-WC-5-10-SocialMktg | Author: Bill LeBlanc
How to Make My E Source Work for You
May 18, 2010
Find out how to get more from your E Source membership with My E Source. You’ll learn about time-saving tools and how to stay up-to-date on the most recent E Source research and analysis.
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Content type: Web Conference | Document ID: ES-WC-5-10-MyESource | Author: Ken Black
Effectively Marketing Appliance Rebate Programs
February 16, 2010
Find out the most effective ways to market refrigerator, clothes washer, and other appliance rebate programs! Join us to learn from Baltimore Gas and Electric, Energy Trust of Oregon, and Wisconsin Energy Conservation Corp.
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Content type: Web Conference | Document ID: RES-WC-2-10-ApplRebate | Author: Alexandra Behringer
Smart Grid Data Privacy
Perceptions, Fear, Responsibility, and Trust
December 10, 2009
Dealing with data privacy and network security has become a key issue when implementing smart grid and advanced metering infrastructure. Join us to learn from experts in the field on how you can work with your customers to ensure that their privacy and security are protected.
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Content type: Web Conference | Document ID: ES-WC-12-09-Privacy | Author: Kenneth Black
Target Marketing for Green Power and Carbon Offset Programs
December 1, 2009
Join us to find out who buys green power and carbon offsets and the best marketing strategies for reaching this target market. You’ll learn about the results of our segmentation analysis, which identifies the demographics, lifestyles, and buying behaviors of actual residential customers.
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Content type: Web Conference | Document ID: RES-WC-12-09-OffsetMktg | Author: Matt Burks
Innovative Low-Income Weatherization Marketing and Outreach
November 12, 2009
The low-income market for weatherization has become more complex due to new funding from the federal government. This sector now gets multiple messages from different sources, which can confuse the utility’s marketing efforts. Join us to hear about current ways to market to this key customer group. ...
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Content type: Web Conference | Document ID: RES_WC_11-09_LowIncome | Author: Florence Connally
Fundamentals of Social Media Strategy
Web Conference
September 10, 2009
Get an in-depth look at social media and why it can no longer be ignored! You’ll learn specific, strategic guidance and see case studies from both inside and outside the utility industry.
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Content type: Web Conference | Document ID: UCS-WC-9-09-SocialMedia | Author: Matthew Burks
Marketing Refrigerator and Appliance Recycling Programs
August 13, 2009
Find out the most effective ways to market recycling programs for refrigerators, room air conditioners, and other appliances! Join us to get best practices from Southern California Edison, ComEd, and Ontario Power Authority on their programs.
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Content type: Web Conference | Document ID: RES-WC-08-09-AppRecyc | Author: Bill LeBlanc
How E Source Tweets with Twitter
Web Conference
August 11, 2009
Find out how E Source is using Twitter and what lessons we have learned in getting started. Plus, you’ll learn how to decode tweets and see what some utilities are doing in the Twitterverse.
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Content type: Web Conference | Document ID: Forum-WC-8-09-Twitter | Author: Kathleen Burns
Marketing Dynamic Pricing to Residential Customers
July 23, 2009
Find out how to promote dynamic electricity rates such as critical-peak or real-time pricing so your customers enroll in your programs and learn from other utility success stories.
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Content type: Web Conference | Document ID: RES-WC-07-09-Dynamic | Author: Chad Garrett
Navigating the E Source Web Site with the Resource Center
Web Conference
July 21, 2009
Learn how to quickly find the resources and information you need on the E Source web site with our new Resource Center.
Content type: Web Conference | Document ID: EDRP-WC-7-09-ResourceCtr | Author: Rachel Reiss Buckley
50 Homes in One: Multifamily Efficiency Programs
Web Conference
July 8, 2009
How do you engage multifamily properties in your energy-efficiency programs? There are significant savings to be had, but when landlords aren’t responsible for tenants’ energy bills and tenants don’t own the property, who do you convince to make the investment?
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Content type: Web Conference | Document ID: EDRP-WC-7-09-MFProg | Author: Rachel Reiss Buckley
2009 E Source Utility Marketing Conference Summary
May 21, 2009
Content marketing, heroic brand, language, attitudes, and behaviors—all of these topics were covered at the 2009 E Source Utility Marketing Conference in Phoenix, Arizona. Join us to hear how you can use these concepts to get on the fast track and attain your demand-side management goals!
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Content type: Web Conference | Document ID: RES-WC-05-09-UMC | Author: Matthew Burks
Using Social Marketing for Deeper Energy Savings
May 14, 2009
Get the latest insights and results on how utilities are designing, implementing, and testing social marketing campaigns that encourage customers to adopt energy-efficient behaviors and commit to low-energy-use lifestyles.
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Content type: Web Conference | Document ID: RES-WC-05-09-SocMktg | Author: Doug Karl
DSM Changes in an Eroding Economy: An E Source Peer-Solve Discussion
Web Conference
May 6, 2009
Back by popular demand—your follow-up peer solve web conference focuses on what today’s economic climate means for DSM efforts. Join us to hear the latest developments related to this ever-changing issue.
Content type: Web Conference | Document ID: EDRP-WC-5-09-ErodEcon | Author: Lynn Stein
Getting Smart About Smart Grid Stimulus Money
March 18, 2009
The rules for how to get some of the $4.2 billion of stimulus money allocated for smart-grid projects are still being defined, but the clock is ticking. Join us to hear how to accelerate your program so you’re ready when the rules come out.
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Content type: Web Conference | Document ID: IGS-WC-3-09-Stimulus | Author: Sandy Goodwin and Michael Wiebe
