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Who Participates in Residential Energy-Efficiency Programs?
A Look at the Key Drivers
February 12, 2013
E Source’s investigation of energy-efficiency program participation drivers, based on one of the most robust sets of data in the industry, provides utilities with some of the tools and information necessary to achieve better marketing traction and to accelerate program participation.
Content type: Focus Report | Document ID: RES-F-48 | Author: Kim Burke, Rachel Cooper
Stormy Weather’s Silver Lining: Opportunities to Accelerate Energy Efficiency After Disasters
January 30, 2013
Natural disasters have the potential to wreak massive financial damages to properties and unquantifiable emotional and personal losses, but program administrators at ground zero are uniquely poised to help victims rebuild or renovate their damaged homes and businesses to be more secure, affordable, and ...
Content type: Focus Report | Document ID: EDRP-F-46 | Author: Melanie Wemple, Rachel Reiss Buckley, Dulcey Simpkins
“Ding Dong, Energy Services Calling”
Engaging Customers Through Neighborhood Blitzes
March 23, 2010
Many utilities are using neighborhood blitzes to directly install energy-saving measures in specific neighborhoods. This approach was typically deployed in low-income areas, but some utilities and community groups are looking to bring these programs to neighborhoods with more diverse income levels.
Content type: Focus Report | Document ID: RES-F-42 | Author: John Egan
Marketing Appliance Recycling Programs
Results from an E Source Roundtable Discussion
November 18, 2009
In August 2009, E Source convened a Roundtable Discussion with representatives from Southern California Edison, Commonwealth Edison, and Ontario Power Authority to learn how they promote their appliance recycling programs. Our panel discussed the role of third-party contractors, marketing approaches, ...
Content type: Focus Report | Document ID: RES-F-40 | Author: Alexandra Behringer
Fifty Homes in One: Multifamily Efficiency Programs
Results from an E Source Roundtable Discussion
September 28, 2009
Learn how to engage multifamily properties in your energy-efficiency programs. There are savings to be had—but when landlords aren’t responsible for tenants’ bills, and tenants don’t own the property, who do you convince to make the investment?
Content type: Focus Report | Document ID: RES-F-41 | Author: Kelsie Bell
Shopping for Carbon Offsets
How to Acquire Them for Your Utility Program
June 16, 2009
You have decided to develop a program to sell carbon offsets to customers and are now at the stage in the process where you have to decide how to acquire the offsets. What are your options?
Content type: Focus Report | Document ID: CAS-F-7 | Author: Kim Knox and Neil Kolwey
Cap-and-Trade Policies: How Will They Affect RECs and Offsets?
An E Source Roundtable Discussion
March 30, 2009
We discuss regional carbon emissions trading policies in North America and the implications of these on utility green pricing programs, sales of renewable energy certificates (RECs), and carbon offset programs.
Content type: Focus Report | Document ID: CAS-F-3 | Author: Yuki Iida
Carbon Offset Programs
The New “Green” Option for Utilities
March 15, 2009
Utility carbon offset programs are the new “green.” Learn how other utilities launched these innovative programs and why developing a carbon offset product may make a lot of sense for your utility.
Content type: Focus Report | Document ID: CAS-F-5 | Author: Kim Knox and John Sottong
Protection Plans Offer Peace of Mind and Profitability
August 1, 2008
Protection plans provide customers with peace of mind by preventing unforeseen expenses, which is especially valuable during times of economic uncertainty. These plans also lend themselves well to bundling.
Content type: Focus Report | Document ID: RES-F-28 | Author: Alexandra Behringer
Innovative Carbon-Offset Programs for Utility Customers
Results from an E Source Roundtable Discussion
July 1, 2008
Our panel discusses the rationale behind the utilities’ decisions to create carbon-offset programs, the projects they are investing in, how successful the programs are thus far, and the types of messaging they are using to promote the programs.
Content type: Focus Report | Document ID: RES-F-27 | Author: Kim Knox
