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Topic: Marketing & Communications 
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Best in Show: Georgia Power's Creative Canine Ad Campaign
July 25, 2012
Can you provide some behind-the-scenes details about Georgia Power’s creative ad campaign featuring dogs as energy auditors and energy-efficiency educators?
Content type: Ask E Source | Document ID: RES-AskES-21 | Author: Katie Ruiz
The Energy Hog in the Corner (or on the Wall)
Residential Brief
May 24, 2012
Residential Market Service members can copy all or any part of this content for use in communications with residential customers. For example, put it on your website, drop it into your newsletters, or use it in handouts for customer events.
Content type: ESCD News Content | Document ID: RES-NC-1-12-ESCD | Author: Katie Ruiz
Residential Energy-Use Study 2012
March 2, 2012
Who are your residential customers? To find out, E Source partnered with The Nielsen Company on Nielsen’s 2009, 2010, and 2011 annual market research surveys of 32,000 U.S. households.
Content type: Market Study | Document ID: RES-MRS-EnergyUse-12 | Author: Rachel Cooper
Smart Grid Choice and Control
An Enticing Proposition, but Can It Deliver?
October 11, 2011
Is "choice and control" really the best message we can deliver to customers regarding the benefits of smart meters and grid modernization?
Content type: Research Brief | Document ID: IGS-RB-7 | Author: Jonathan Nelson, Carol Stimmel
Video Games May Be Energy-Draining
Residential Brief
September 12, 2011
Residential Market Service members can copy all or any part of this content for use in communications with residential customers. For example, put it on your website, drop it into your newsletters, or use it in handouts for customer events.
Content type: ESCD News Content | Document ID: RES-NC-9-11-ESCD | Author: Essie Snell
Residential Energy-Use Study 2011
March 21, 2011
Who are your residential customers? To find out, E Source partnered with The Nielsen Company on Nielsen's 2009 and 2010 annual market research surveys of 32,000 U.S. households.
Content type: Market Study | Document ID: RES-MRS-EnergyUse-11 | Author: Ethan Brown and Todd Camnitz
Residential Appliance and Equipment Survey: Summary Report
August 12, 2010
Did you ever wonder what appliances your customers have in their homes? How many TVs or computers do they have, and what kind? We’ve mined a survey of more than 32,000 U.S. residential customers to give you the answers you need to make the best business decisions for your end users.
Content type: Service Report | Document ID: RES-24-AppSat1 | Author: Ethan Brown
Residential Products and Services Survey: Summary Report
August 12, 2010
Do you wish you knew which of your products, services, and programs your customers are most enthusiastic about? We’ve taken results from a survey of over 32,000 residential U.S. customers and filtered it to just what you want to know.
Content type: Service Report | Document ID: RES-25-ProdServ1 | Author: Ethan Brown and Bill LeBlanc
Social Marketing Insights from the Experts
Highlights from the E Source Let’s Get Social Conference
July 14, 2010
We highlight the social marketing presentations from the 2010 E Source Let’s Get Social conference. Speakers discussed innovative social marketing campaigns, how market research informs successful branding and program execution, and how to measure energy savings from behavior-change programs.
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Content type: Research Brief | Document ID: RES-RB-4 | Author: Kim Knox
Selecting the Right Tool for the Job: Designing Customer Surveys to Reveal In-Home EUD Preferences
July 1, 2010
We’re developing a user questionnaire about feedback, including in-home energy-use displays (EUDs). Can you recommend any questions that we should include to help us understand our customers’ knowledge of feedback devices and options and their attitudes toward them?
Content type: Ask E Source | Document ID: IGS-AskES-13 | Author: Dulcey Simpkins
Do You Really Know Your Residential Customers?
Research to Prove You Wrong—or Right
June 29, 2010
How well do you know your residential customers? Join us to find out how they are using energy, what equipment and electronics they own, who participates in your programs, and what they think about their utility.
Play audio and video (streaming video)
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Content type: Web Conference | Document ID: RES-WC-6-10-NielsenResults | Author: Bill LeBlanc
Do You Really Know Your Residential Customers?
Recording
June 29, 2010
This is the web conference recording.
Content type: Recording | Document ID: RES-WC-6-10-NielsenResults-R | Author: Bill LeBlanc
Do You Really Know Your Residential Customers?
Slides
June 29, 2010
These are the web conference slides.
Content type: Slides | Document ID: RES-WC-6-10-NielsenResults-SL | Author: Bill LeBlanc
Energy-Efficiency Segmentation
Results from the Residential Products and Services Survey
June 25, 2010
E Source and Nielsen Claritas surveyed 32,471 respondents in the U.S. about products and services like energy efficiency, rate options, and green energy to better understand residential attitudes, actions, and energy use and identify marketing opportunities for energy-related products and services.
Content type: Research Brief | Document ID: RES-RB-6 | Author: Alexandra Behringer
Electronic Plug Loads Keep on Growing
Results from the Residential Appliance and Equipment Survey
June 4, 2010
Electronic plug loads are the fastest-growing category of household energy use. A 2009 Nielsen Claritas survey of 32,471 U.S. consumers indicates that age, number of household members, and income are important predictors of the number of plug loads in residential households.
Content type: Research Brief | Document ID: RES-RB-5 | Author: Alexandra Behringer
Partnering with Municipalities to Market Efficiency Programs
Lessons Learned from the Palm Desert Partnership Demonstration
May 13, 2010
Learn how Southern California Edison and Southern California Gas Co. benefited from partnering with the City of Palm Desert. We explore the roles and responsibilities of each partner, marketing strategies, and lesson learned.
Content type: Research Brief | Document ID: RES-RB-3 | Author: Yuki Iida
How Important Is Saving Energy to Consumers?
March 18, 2010
Do you have any recent research that shows what consumers’ attitudes are toward energy efficiency or conservation?
Content type: Ask E Source | Document ID: RES-AskES-14 | Author: Kim Knox
Residential Products and Services
March 2, 2010
What products and services do utilities typically offer to their residential customers? Does offering a variety of products or services affect a utility’s customer satisfaction scores?
Content type: Ask E Source | Document ID: RES-AskES-12 | Author: Stephanie Spalding
